Who will buy the awards this year?

I’ve noticed a trend in the Rockies in recent years — one or two shops will, without fail, submit an obnoxious number of entries into every award category that they can (with the accompanying entry fee, of course), thereby effectively “buying” that category. Does anyone else have a problem with this?

I, for one, think that shows such as the Rockies should be a showcase of your best work, not a chance to show off all of your recent work. Save that for your portfolio on your agency’s website. If all of the work that you’ve done over the past year is just that damned good, then by all means, enter away. If not, however, and you enter it anyway, then I’d argue that the agency in question is actually bringing down the level/quality of work that is produced locally. When judges are flooded with 15 entries from one shop, and one or two from a second or third shop, simple math says that the shop with the highest number of entries is more likely to win — even if the one or two “others” may have been better work.