Lots of activity lately

I know I sound like a broken record with some of these posts, but there seems to be quite a bit of activity as of late over at Oliver Russell. While I’m sure there are others who are doing just as much, I’ve got to give the folks over at ORA credit for stepping up and regularly making note of what they’ve been up to.

By no means is this blog meant to be a love-fest for Oliver Russell & Associates, but until other agencies in Idaho give me something to write about, I’ll keep going down that path that I’m on.

Feel free to comment away.

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A Fresh Look

Oliver Russell & Associates has put a fresh look on their website within the past week or so. Most of the content on the site is the same as the previous iteration, but there are a few notable items.

New examples in their portfolio, as well as featuring portfolio pieces on the home page.
They’ve added more detail about their employees within the company section of the website.

More importantly, however, they’ve done a good job of incorporating flash, while at the same time making their website search engine friendly (or search engine optimized, if you prefer). A little peek behind the curtain reveals that for the more prominent pages, such as the company history, grants, etc. all have plain text embedded in the code to accompany the flash-based text that you see on-screen. In addition, each of the sections of the site have their own unique URL, which allows the spiders from Google, Yahoo, and others to dig further into the site and catalog even more information.

All in all I have to give Russ and crew credit for a job well done. This is a good example of how an agency can demonstrate its capabilities through its own website, rather than just talking about what they’re capable of.

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Rocky Mountain Oyster Feed

I would be remiss if I didn’t at least make note of the “discussion” going on around the commercials that were done for the Rocky Mountain Oyster Feed (a part of Eagle Fun Days) in Eagle this weekend. While my first thought was not to get into the middle of it here (since the spots were done by an agency out of New York), I thought I’d at let you know that there’s a lively discussion about it happening over at IdahoRadioNews.com.

UPDATE: Steve Hall over at Adrants picked up this story today as well. As it turns out, FCB in New York was the agency that did the work, on a pro-bono basis, as one of their creative directors was from Eagle. I’m guessing the discussion about this will last much longer than the actual event.

Transit Done Differently

So the idea of transit advertising is nothing new, but here’s one that caught my attention yesterday. I was out and about for lunch, and saw truck from Tri-Cities Meats making a delivery at a restaurant. The real kicker, however, was that rather than having their logo on the sides of the delivery truck, they had banners for Qwest, and some of their featured services.

Having spent several years in the restaurant business, I know how often those trucks are out on the roads each day, and how far they travel. I’d be willing to bet that people are going to be exposed to these that might not normally see traditional transit (bus) ads that are on a fixed route. I’m guessing that Qwest, and Tri-Cities are going to get a lot of mileage out of this (no pun intended).

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