Month: October 2006

From the Boise Craigslist website: Advertising Media Buyer

An interesting little bit that I picked up on from this post — they’re looking for someone who has the “ability to engage in high-level negotiations with media sales representatives, utilize market and media research, work with basic media software…” However, in the “Compensation” field at the bottom of the page is listed as “Entry Level.”

To me, that says that the employer (whomever they may be), wants to find an experienced media buyer, but they’re only willing to pay an entry level wage. In today’s job market, I just don’t see that working out very well for them. Sure, they might catch someone just out of school, but I’d think its the wrong time of year to take that approach.

Technorati tags: craigslist, media buyer job

…to the previous post about Supervalu/Albertsons, the day after the move to Dailey & Associates was announced, Adweek reported that the former agency Duncan & Associates would be closing.

Conventional wisdom, and some basic business knowledge, says that in this type of business you shouldn’t depend on one client for the majority of your business. The general rule of thumb that I’ve heard over and over is that if more than 50% of your business comes from a single client, you should worry. This is a glaring example of why that is the case.

Overall, I believe that most of the agencies in Idaho do a pretty good job of not falling into this trap. Every once in a while, though, it helps to take note of examples such as Duncan & Associates, to prevent it from happening in your own shop.

Technorati tags: supervalu, albertsons, dailey & associates, adweek, duncan & associates