I’ve made reference to a number of job openings over the past year or so, and will likely continue to do so. The majority of those job listings are pretty straightforward — what the job is, what the requirements are, how to contact the employer, etc.
It gets the basics of the job across. That much is a given. But it goes farther. It gives the reader a glimpse inside the walls of the shop, the environment, and the sense of humor of at least some of the people within the agency.
In each case, there is undoubtedly a good writer behind it. They’ve taken the basics of the job and turned it into a piece that is more likely to make the potential employee want to work at their shop.