Wicked Twisted Road

“WE WANT MORE POSTS” — Anonymous comment. Thursday, February 15th, 2007.

First off, thank you. This type of comment, to me at least, says that what I’ve been doing with this blog for the past year or so is of interest to you, dear readers. And, while you may not always agree with thoughts, comments or opinions, you’ve taken the time to get involved in the discussion. For that, I say “thank you” to you.

Now, let’s see where we can go from here.

The offer is still open — if you’d like to contribute something to this blog, you’re welcome to do so.
If you’d like to show off some of the work that you’ve been doing, feel free to send it my way.

Also, here’s a thought for you — whenever the advertising/marketing industry as a whole goes through any large-scale changes (think the rise of interactive work in the mid- to late-nineties), those same changes seem to trickle down to the local level a couple of years later.
We’re now about two years into the rise of the Web 2.0 world, which, if history serves as a guide, means that it will start to impact the local agencies at any time, if it hasn’t already. Who is best positioned to take advantage of this? Will it have an impact on anyone’s business?

By the way, the title of this post is also the title of a song. Bonus points to anyone who can name the band. Even more points if you can do it without looking it up online.

THINK BIG! — The Update

So the THINK BIG! billboards around Boise were indeed for Big-O Tires.

No, they are not for Micron Technology, as had been mentioned in the previous comments. I think the confusion came from the fact that these were also running on the digital billboards near the Connector and also on State St. This billboard was immediately followed by a recruiting billboard for Micron.

End result? It generated some interest, but the payoff was incredibly poor. Decent concept but the execution leaves quite a bit to be desired.

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What have you done lately — Jeremy James

So I asked the question a couple of weeks ago, and Boise designer Jeremy James is the first to answer.

With a love of snowboarding and a knack for design, Jeremy entered these two designs into the Ride Snowboards Snowboard Art 5 contest. His Robot design finished in the top 50, and is featured in the Top 50 gallery on the Ride Snowboards website.

Well done Jeremy!

Robot Snowboard Design Scary Ride Snowboard Design

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THINK BIG!

Okay, I’ll bite.

I’ve seen a few of the “THINK BIG!” billboards around Boise recently. If you haven’t seen them, they basically consist of the words “THINK BIG!” in bold, black capital letters on a yellow background.

Now, who are these for, you might ask? I don’t know.

At first I thought it could be the University of Idaho, but their “No Fences” campaign is already in full swing, including billboards/outdoor.

Gold’s Gym? They use yellow and black, but the font doesn’t really match their previous work.

Any other guesses? Thoughts?

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Super Bowl Aftermath

As I’m sure you are well aware of by now, there’s all kinds of morning-after buzz about the Super Bowl ads. I’m going to stay out of the fray, but will point you to any number of sites where they’re up for discussion, such as Adrants, American Copywriter, AdPulp, AdLand, and Adweek, just to name a few.

Locally, Don over at Idaho Radio News has picked up the ball and is running with it (pun intended) on the discussion, including the spot for Eagle River Mortgage.

Rants? Raves? Something in between? Comment away.

Oh, and you can watch all of the national spots over at ifilm.

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