New Agency Additions

Here’s a few new shops to add to the list:

Keokee Creative Group
Based out of Sandpoint, Keokee provides marketing and design services, focusing on website design, magazine, and book publishing.

Krall Marketing
Krall Marketing, based out of Boise, describes themselves as a full service marketing, design and communications firm specializing in integrated marketing communications and branding solutions.

RED, Inc.
RED, Inc. is based out of Idaho Falls, with additional offices in Boise and Las Vegas. A good portion of their work is focused on government agencies, but they offer a full range of services as well.

Know of any others that should be on the list? Please let me know.

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Hanging solidly at 419

On theAd Age Power 150! Who ever said you had to be good at math…

Seriously though, the Power 150 list ranks the top media and marketing blogs, and features some outstanding company, such as AdRants at number 6, and American Copywriter at number 82.

Even to be on the same list at those types of sites is a tremendous honor, especially for this little blog out of Idaho. And while our friends over in Cleveland would like to see a higher position, I’m just thankful to be on the list.

So, to those of you who read, subscribe to, and comment on this site, I say thank you.

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Spotlight on Carew Co.

A couple of weeks ago I had a chance to sit down for coffee with Paul Carew.

Paul spent the past decade+ with Oliver Russell, most recently as Creative Director.

Then, in the first part of July, he struck out on his own, opening Carew Co. According to Carew Co’s website, “Form needs to function. Creative has to work.” In other words, the pretty pictures alone won’t get results. There has to be a solid plan behind it.

Since Paul started up the shop in early July, he’s kept himself incredibly busy, and from the sounds of it there’s no sign of things slowing down.

To Paul, and everyone else who’s taken that leap of faith to strike out on their own, I offer up a hearty congratulations. It’s a bold step to take, so make the best of it.

Be sure to check out the Carew Co. blog as well for updates and a little peek behind the curtain.

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Thanks for the nod Danny

As always, I am grateful whenever this site receives a little notice from outside the local echo chamber, and the latest case is no exception.

Danny G., one of the contributing writers over at AdPulp, posted a piece on NE Creative, which is a blog about advertising in Nebraska. In it, he mentioned that they were “following the lead of Idaho, and some other locales…”

Now, while I never really though of this site as taking the lead, I’ll set that aside and just say thanks to Danny G.

And to the folks over in Nebraska, welcome, and hello from the other side of the Continental Divide.

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Advice for Newbies – a primer from Advergirl

Now I’ll be the first to admit that there are more marketing-related blogs around these days than I could even begin to keep track of. But when one of the few that I do keep up references another one, I’ll usually take a look.

Such was the case this time.

Last week I saw a post on AdRants titled “So You Want to Work In Advertising? Read This First.” I was intrigued, so I read further. Turns out it was a reference to a piece written recently by Advergirl, who shared her version of a new employee “welcome kit” so to speak.

Take a few minutes and read through it once or twice: Advice for Newbies: Meet You New Boss. You’ll be glad you did — its a very insightful piece.

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Job Opening – Copywriter

Closed Loop Marketing & Advertising in Boise has an opening for a Copywriter.

Applicants should have 3+ years of experience, and should submit resumes and portfolio materials.

Additional details about this job can be found on craigslist, or on Talent Zoo.
(Disclosure — by day, this is my employer.)

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