Updates from the folks over at Stoltz

For those who have been reading this blog for a while know, I’ve been known to rail on agencies who don’t update their website from time to time. Stoltz Marketing Group is one that I’ve nagged at repeatedly.

In spite of my good-natured ribbing about their lack of activity represented on their website, the folks over at Stoltz really have been quite busy. Since mid-October they’ve:

Created a couple of television spots for Northwest Nazarene University’s undergraduate enrollment campaign. If you’ve watched the Boise State Football games this past fall, you’ve likely seen them at some point. If not, they’re up on YouTube, and you can see them here.



They’ve also been chosen by Simplot to create a national print campaign for their RoastWorks line of vegetables, scheduled to start running in January.

Idaho Rivers United was the recipient of a newly-designed website, courtesy of the pro-bono work of the SMG crew.

And that was October alone.

Among other things, December has seen Stoltz Marketing Group selected by The Big Brothers Big Sisters of America to create a national campaign to increase the number of adult male mentors. This is the result of work done at the local level on Men in Need (featured here last fall), which was credited with increasing local male volunteer levels by 46% in 2006.

Also this month, SMG launched the website for Avimor, a “master planned community in the Foothills.”

If you’d like to find out more about any or all of this, you can take a look at the online version of SMG’s Winter Newsletter.

Now if they would just start putting out some more regular updates, maybe I wouldn’t have to write out these long, laundry-list kind of posts…

Hey, its nice to dream once in a while, right?

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A Christmas card recap

As has become a holiday staple, agencies around the state send out holiday cards and gifts. Call them Christmas cards, call them Holiday cards, everyone gets the point…

This year, however, I came across a few examples of shops that have taken a different approach.

Starting last year, and continuing once again this year, Rizen Creative went to a local school and held an art contest. The winners received samples of their cards which they could send to their friends and family. The school got a donation to its general fund, and Rizen got a holiday card. I good idea, no doubt, and a nice gesture to boot. More details about this one can be found on The Underdog Effect.

Another notable gesture, and one that many will compare future efforts against in years to come, came from Carew Co. For those that may have missed it, Carew Co. was founded earlier this year by Paul Carew, formerly of Oliver Russell. From all accounts, its been busy around there since day one, and one of the results was this card that was sent out to clients:

Along with this card was a message that let the recipient know that rather than sending gifts, snacks or other holiday treats, Carew Co. made a cash donation to the Idaho Foodbank for $1,000. As mentioned on the Carew Co. blog, that donation will provide 5,000 meals that can be served.

Now as always, I’m sure there are others that I’ve missed, or should mention along with these. And as always, you’re welcome to send an email or leave a comment to share your latest and greatest news.

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