Billboards – in a whole new dimension

For most people, seeing billboards around town is nothing new. Extensions above the top of a board? Neat little gimmick, but after a little time those get ignored as well.

The new digital billboards are, admitted, pretty slick. I think there’s a lot of potential for those, and that’s worth its own conversation with Lamar one of these days (but we’ll save that one for another time).

If you’re in the Boise area, you may have seen a series of billboards up recently for Paramount. They were a continuation of the [BLANK] is Paramount concept, which in and of itself has been very effective from what I understand.

But these most recent boards were a little different. There was no image of a child swimming or a striking roof line. This time, the visual was coming right off the board.


These latest boards added a third dimension, featuring mannequins depicting scenes or activities that one could expect to have happen in Paramount, such as lighting a barbecue or diving into a swimming pool.

The boards were designed by Stoltz Marketing Group in Boise. They’re currently out of rotation, but I’m told they’ll be going back up again in the near future. Pictures are below.

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Rockies Award Show

For those of you who may not have received an email about this already, now’s the time to RSVP for the Rockies Award Show. The show is Saturday, April 12th at The Big Easy in Boise.

RSVPs should go to Jason Hamilton at Fuel 3 Advertising. I traded emails with Jason yesterday and he mentioned that there’s only a couple of tables left, so if you haven’t already gotten your name in you need to do so soon.

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Job Openings at Closed Loop

Closed Loop Marketing & Advertising in Boise is on a hiring spree as of late. In addition to their recent hires, they also have a number of new positions open, including:

Media Buyer: Entry-level Media Buyer to join the media buying team and perform research, media traffic, media buying and other duties as needed.

Account Manager: Experienced Account Manager with a love for the agency business and a strong desire to succeed.

Agency Production / Traffic Manager: Experienced Production/Traffic Manager to manage print, collateral, web and broadcast production.

Copywriter: Concepter / Copywriter with at least three years of experience in multiple mediums, including print, broadcast and interactive.

Art Director: Experienced Art Director with exceptional design and concepting skills. Five years experience preferred, bonus points for web design capabilities.

All job listings courtesy of

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Hal Riney

Hal Riney, the man behind the legendary San Francisco agency and campaigns for brands such as Bartles & Jaymes, Saturn, and many many more passed away Monday, March 24th at his home in San Francisco.

Jeff Goodby wrote up an outstanding retrospective on Adweek’s website.

Whether you realize it or not, at some point in time in your life/work/career you’ve probably been influenced by Hal Riney and his work. Even here in Idaho.

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Gold Link Media in the news

Our friends over at Gold Link Media got some nice coverage on the front page of the Business section in The Idaho Statesman last Friday. If you haven’t yet seen the article, take a few minutes and give it a read.

For those who may not be familiar with them, Gold Link Media was founded by David Fish and Josh Mercaldo, who have known each other since the pre-Wirestone days of Mediaphex.

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And now here’s another way to get your fix

Every month, the number of visits to the Idaho Ad Agencies website amazes me. Subscriber counts continue to rise, whether that’s through feed readers, email subscriptions or whatever other form you choose.

But why stop there. Let’s add another option to the list.

In addition to everything else, you can now find the Idaho Ad Agencies blog feed on Twitter. The exact location is

Already using Twitter? Great – you know what to do. Never heard of it? Take a few minutes and give it a look. Then, if you feel so inclined, jump on into the pool.

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New Agency Addition

The latest addition to the list of Agencies in Idaho is Range, out of Coeur d’Alene.

The Coeur d’Alene office of Range (or Range NW) is one of three throughout the country — the other two offices being in Dallas, TX (Range US) and Seattle, WA (Range West). They’ve been in business for more than 18 years, according to their website.

Their focus appears to be all about the combination of innovative thinking, and ensuring that the client’s business strategy and creative vision is well aligned.

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