The End of an Era

Today marks the end of an era in the marketing and advertising world here in Idaho, for this is the last day that you’ll see Jeremy Chase as a member of the Drake Cooper staff.

Jeremy is packing up and heading to Salt Lake City, Utah, and is on to bigger and better things, as they say.

But before his takes one final bow at the end of the day, I wanted to take a moment, on behalf of the entire marketing and advertising industry in and around the State of Idaho, to say one simple thing:

Thank you Jeremy for all that you have done.

In a world where change happens at incredible speed, Jeremy has been a constant presence. He has been with Drake Cooper for well over a decade, and has helped to shepherd both clients and agency through the highs and lows that have come along with it. A true professional in every sense of the word, Jeremy has been a tremendous asset to the agency, and his departure will leave some very, very large shoes to fill.

I’m sure there will be many toasts made inside (and outside) the walls of Drake Cooper today, stories shared, and maybe even a tear or two shed. But let me take this opportunity to add my own thoughts…

Jeremy, you’re a class act in every sense. You’ve been an excellent ambassador for your agency and this industry, and you will most certainly be missed.

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Job Openings at Noot Group

Noot Group in Boise has a number of job openings, including:

Account Executive with 2+ years of related experience and a solid understanding of all things marketing-related.
Production Artist who can work with everything from Adobe CS to Flash to Dreamweaver with their eyes closed.
Art Director who can lead and manage other designers, as well as turn ideas into actions.
(Courtesy of Craigslist)

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They’re Challenging You. Yes You.

The folks over at Balihoo have issued a challenge to other agencies in the Treasure Valley:

Hey Suckers,

We’re running the Main Street Mile next Friday, and a cocktail says that our agency can beat your agency. Do you have 5 people at your office that can run a mile? Do you believe that a bloody mary is more important than carbo-loading? Prove it. Sign up by June 22.


Balihoo cordially invites your running participation in the upcoming Main Street Mile – “A Mile for Men’s Health.” For those unfamiliar, the MSM is a one-mile race around the downtown blocks of Boise. Besides a great excuse for exercise and company camaraderie, the race is, more importantly, a fundraiser for Prostate cancer awareness and education which provides free screenings to Treasure Valley men. In 2007, alone, $40,000 in cash contributions were raised and 622 men were screened.

The race offers a company-oriented wave (Albertsons Team Mile Challenge) which features teams of five co-workers who run the course at the same time. What better way to promote community awareness and company pride amongst the Boise advertising community than to rally each agency to field a team?

The Main Street Mile is scheduled for Friday, June 27th at 6:15 PM. Cost for the Albertsons Team Mile Challenge is $50/team and early registration ends June 22nd (please note, you can still sign-up after June 22nd up until the race on Friday). Please see the attached entry form or visit for details.

Thanks for your consideration and we hope to see you on Main Street next Friday.

Team Balihoo

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Drake Cooper Loves Milk

And ice cream. And yogurt. And cheese. And on and on and on.

Yes, it’s official. The United Dairymen of Idaho have selected Drake Cooper as their new agency partner.

After working with the same agency for the better part of the past 30 years, the United Dairymen of Idaho opened up the RFP to what seemed like the entire known advertising universe earlier this year. The list was then whittled down to four finalists, and Drake Cooper came out on top.

From the story in the Ag Weekly (yes, the Ag Weekly gets credit for being first with this story):

“We are excited to work with the Drake Cooper team to educate consumers about the benefits of dairy in a healthy diet,” said Deana Sessions, administrator for United Dairymen of Idaho, which manages the local dairy producer checkoff program.

“We wanted to partner with an agency that could bring fresh ideas to help make the change from being a production-driven industry to a more consumer-driven industry. We believe Drake Cooper can help us achieve that objective.”

Congratulations to the folks over at Drake Cooper, and to all who competed in the RFP process. While taken slightly out of context, this quote from Alicia Ritter on the PR Musings Weblog just seems appropriate:

I say to us all: Come out into the open. Show your wares. Compete hard. Congratulate the victor. Then, go home, beef up your strengths, and come out swinging like hell the next time. This is the attitude necessary to build a professional communications industry of which we can all be proud.

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