Giving Back – The United Way

For the past several months, a group of folks from several different agencies and the local creative industry in the Treasure Valley have been working to make the United Way of Treasure Valley’s latest campaign a success.

The end result: an integrated campaign that features a four-minute video, three television spots, newspaper ads, a microsite (, radio, online ads, collateral materials and more. This effort will benefit the United Way Community Campaign, which, in turn, allows the United Way to help over 30 local charities with funding each year, such as Big Brothers Big Sisters, The Idaho Foodbank, Girl Scouts, and more.

This work was done entirely on a pro-bono basis, and those involved sacrificed a great deal of time — often their personal time, before or after business hours — to make it happen. At the very least, they deserve some recognition for their efforts. In no particular order, the group involved includes:

David Cook, Stoltz Marketing Group
Paul Carew, Carew Co.
Dave Sloyer, Wirestone
Kristy Weyrich, W Design
Doug Gneiting, Stoltz Marketing Group
Lorena Davis & Crew, North by Northwest
Todd Meier Photography
Robbin Gibson, Drake Cooper
Snake River Technology

The campaign is also benefiting from media donations from The Idaho Statesman, Journal Broadcast Group, and companies such as Citi, who donated funds toward the media buy.

David Cook provides even more detail about this project on the Stoltz Marketing Group website, if you’d like to read about it further.

At the end of the day, however, the goal is to drive as many donations to the United Way as possible. If you can donate, please do. If you’d like to learn more about the how’s and why’s of the United Way, take a look here.

Here are PDFs of the print ads –
Print #1 – Time and Money
Print #2 – $10 a Week
Print #3 – $19 a Week

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Fuel 3 Adds Another Station

Okay, so maybe the title’s a little too corny, but what else can you do when the imagery splashed throughout Fuel3 Advertising’s website are of gas pumps…

But back to the actual story.

Fuel3 has opened an office in Portland, Oregon, to expand the reach of their headquarters in Boise. Now up to a staff of five, the Portland office was opened, and is managed, by Ryan Panitz. Ryan was formerly a reporter and morning anchor with KTVB in Boise, and is also working with the 2009 Special Olympics World Winter Games on Marketing & Strategic Relationships.

Fuel3’s expansion into Portland was also mentioned briefly in this article on The Oregonian’s website.

Congratulations to the folks over at Fuel3, and best of luck for continued success.

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Job Openings at Closed Loop

Closed Loop Marketing & Advertising in Boise has a couple of job openings that have surfaced lately:

Interactive Designer: This person should, among other things, be able to work in print, broadcast and interactive, and have a minimum of five years experience.

Account Manager: This person should “be a good listener, active problem solver, strategic thinker, and have the ability to scope, develop and manage multiple projects.” Five years of agency experience is also the minimum on this one.

While the links to these positions are to the Boise Craigslist, these have also been spotted on the site – here and here, respectively.

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Job Opening – Freelance Interactive Producer

Posted on the Eastern Idaho Craigslist, the Freelance Interactive Producer will, among other things:

Create project schedules
Manage assigned creative teams
Ensure timely development of all project deliverables
Balance priorities and goals between business owners
Write project briefs
Budget and managing external vendors
Interact with store publishing team

According to the job listing, “the ideal candidate must have prior interactive or marketing communications experience, excellent communication skills, demonstrated project and budget management skills, and a solid understanding of the online creative development process.”

More details and contact information can be found here.

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Job Opening: Media Specialist

Drake Cooper in Boise has an opening for a “Media Specialist Extraordinaire” to join their media team. The candidate for this position should have at least two years of experience in media buying and planning, as well as a four-year degree.

All other relevant information can be found either on Drake Cooper’s website or on the Boise Craigslist.

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