Headline Roundup for November 26th

Epsilon: Marketing Execs Aren’t Sold on Social Nets – via Adweek

Radio’s Revenue Falls Even as Audience Grows – via New York Times

Riding Obama’s Coattails, Making a Buck Along the Way – via New York Times

Paper or pixels? Craigslist founder Craig Newmark shares with Times editors his view of journalism’s future in the digital age – via Los Angeles Times

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Upcoming BAF/AIGA Event – Three Ounces + Ice: An Evening with Patrick Coyne

The Boise Advertising Federation and AIGA Idaho are co-sponsoring an event featuring Patrick Coyne, Owner and Editor of Communication Arts.

Among the topics on the schedule, Patrick will discuss the history and philosophy of the magazine, and how CA’s annual competitions in Interactive, Illustration, Photography, Graphic Design and Advertising are chosen.

Details for the event are as follows:

Date: Thursday, December 11th
Time: Social Hour: 5:00 pm, Speaker Presentation: 6:00 pm
Location: The Boise Depot, 2603 W. Eastover Terrace
Cost: BAF/AIGA Members: $20 – includes one drink ticket and hor’s d’oeuvres, Non-Members: $28 – or free admission by becoming a member

RSVPs should be directed to Greg Giersch, or call 208-336-7511

Space is limited.

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Headline Roundup

Here’s a few of yesterday’s headlines:

Direct Marketing to Comprise 53% of ’09 Ad Spend – via MarketingVOX

ConAgra’s Parkay Tub Is Talking Again – via MediaPost

Making The Case For Brand Building Through Hyper-Targeting – commentary via MediaPost

Local Ads: Falling Revs, Media Peril – via MediaPost

BBDO Refills with Starbucks – via Brandweek

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The 6 and the 9 shall remain apart

Okay, it’s a bad joke and a horribly inappropriate title, but then again, when have I been known to be politically correct…

A couple of weeks ago, Don broke the news on Idaho Radio News that KNIN will not become a part of Journal Broadcast Group:

The Federal Communications Commission turned down Banks Broadcasting’s request to declare KNIN as a “failing station.” This makes Journal Broadcast Group’s bid to buy the station and combine it with KIVI Channel 6 impossible. For that matter, it means KNIN won’t be merged into any other Boise TV station for the time being, either.

IRN provides much more detail about the FCC’s decision.

So what does it mean for agency folks? In a nutshell, it is, and is going to be business as usual for now. If you’re in the local media buying business, you’ll still have to buy KNIN apart from other stations. If you use local television stations for broadcast production, you’ve still got the same number of resources available to you.

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New Hire at Scott Peyron

Scott Peyron & Associates has added Deanna Ward to their staff as Practice Group Leader.

Deanna was previously with Hewlett Packard, serving most recently as Northwest Public Affairs Manager. She has also worked for the likes of Maxtor Corporation and Blackburn Design / Bell Sports.

Congratulations Deanna.

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No Coffee Morning This Month

Alas, the month of November will come and go without a Coffee Morning (well, at least not one that has been scheduled through here).

Given the schedule of the past few months, this month’s Coffee Morning would have fallen either this Friday or next Friday. And since there isn’t anything scheduled for this week, and next week will be the day after Thanksgiving, November is just shot.

So, what should we do? Try and schedule something on a Friday morning early in December? A different day of the week? I’m all ears. Leave your thoughts and suggestions in the comments.

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New Hire at Noot Group

Noot Group in Boise has a new Creative Director.

Ray Fesenmaier has joined the agency as Vice President/Creative Director. He comes to the shop from the Minneapolis area, and has previously worked with agencies such as Carmichael Lynch, Martin Williams and Campbell Mithun. Fesenmaier’s experience includes work for brands such as Harley-Davidson, Target, Sears Optical, Polaris Industries, 3M, US Bank, American Standard and Timberland.

Congratulations Ray, and welcome to the area.

Update: Corrected typo in last name.

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The Giving Season Begins

Yesterday, Joanne Taylor of Drake Cooper posted this message as a challenge on Twitter:

challenging you guys to help round up 40 turkeys! Bring a frozen turkey to Drake Cooper this Friday am and we will take them to the foodbank

Helping out the Idaho Food Bank is a worthwhile cause, so I’ll bite. If you’d like to get involved, here’s what you need to do:

  1. Take a frozen turkey to Drake Cooper’s office, at 416 S. 8th St. in Boise on the morning of Friday, November 21st.
  2. Enjoy the coffee and donuts that they’re providing as an incentive.

Their goal is 40 turkeys, but I think this crowd can do better. 50? 60? 100? Who knows. For those of you who have wanted to see the new Drake Cooper office space, here’s a chance to do it.

And, for those who are outside of the Boise area, or can’t make it on Friday, you can still get involved (although you’ll miss out on the Friday morning treats). Just order one online by the 20th and have it delivered to them.

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