Street level views of marketing & advertising in Idaho
A Million Views (and Then Some) on Obama’s Inauguration – via Ad Age
WPP Moves Beyond, Beyond: Digital Brand Will Cease To Interact – via MediaPost
Bad Times Affect Ad Recall for Bowl Spots – via Ad Age
DMA: Most Marketers in Hispanic Market Use Direct Mail – via MarketingVOX
Financial Services Brands’ Images Sank In ’08 – via MediaPost
Technorati tags: ad age, mediapost, marketingvox
The Sell: First-Person Accounts – via MediaPost
ADS & DISTR-ACT – via New York Post
Execs Hoping for Trouble-Free DTV Switch – via Mediaweek
Cracking the (Social) Code – via Adweek
Technorati tags: mediapost, new york post, mediaweek, adweek
Just a reminder that the Broken Barker Bash is coming up this Friday, January 23rd. Follow the link for full details.
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Clients Unimpressed by Their Agencies — Still Won’t Switch – via MarketingVOX
Digital Signs a Potential Driving Hazard; LA Politico Proposes Ban – via MarketingVOX
TV, Newspapers Can’t Shortcut Digital, It’s All Or Nothing – via MediaPost
Suit Your Shelf – via Adweek
Technorati tags: marketingvox, mediapost, adweek
After a competitive review, Jacksons Food Stores has selected The Agency Creative Network as their Agency of Record, responsible for all marketing, advertising and public relations related activities. The Agency Creative Network was chosen over Stoltz Marketing Group, Oliver Russell, and CLM. The account had previously been held by CLM.
The change of agencies represents a dramatic shift for Jacksons Food Stores, and is a significant win for The Agency Creative Network. The account was a long-time CLM account, and had been with the shop since its days as WRC Advertising. Jacksons is Idaho’s 6th largest privately held corporation, and operates in Idaho, Nevada, Washington and Oregon.
The Agency Creative Network, founded and led by Jane Perlaky, describes itself as an “open network model.” It utilizes talent throughout the area, and assembles teams tailored to individual client needs. Said one member of the team involved in the Jacksons business, this “…shows that clients see the value in smart strategy and creativity, no matter how it comes together.”
Congratulations to The Agency Creative Network on a hard-earned win.
Technorati tags: jacksons food stores, the agency creative network, stoltz marketing group, oliver russell, clm, wrc advertising, jane perlaky