MMG’s Work for University of Idaho Awarded

Marketing Media Group’s Legacy of Leading campaign for the University of Idaho was recognized recently by the Council for Advancement and Support of Education. The agency, along with the University, received two Gold Medal CASE Awards at this year’s CASE District VIII Conference, held February 18 – 20 in Seattle.

Specifically, MMG and U of I were honored in the Video and Multimedia category (Advertising Spots and Public Service Announcements) for their 60-second television spot titled, “I am more than the University of Idaho,” and also in the Web Site category (Web Site Special Feature) for the university’s innovative degree finder.

North by Northwest handled production of the television, and c308 Marketing developed the website.

The 60-second spot was primarily used at recruiting and alumni events and was part of a television campaign that featured three other 30-second commercials that ran in the Boise and Spokane markets. The Degree Finder Web Site is an addition to the university’s revamped Web Site and features a user-friendly method of matching prospective students’ interests with multiple degree options.

Congratulations to MMG, University of Idaho, and everyone else involved in this campaign. If you’d like to learn more about how it all came to be, MMG also has a Case Study of the entire process available on their website.

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Headline Roundup for February 24th

Guess Which Medium Is as Effective as Ever: TV – via Ad Age

Brands Adjust Marketing Strategies For Recession Mind-Set – via Hartford Courant

It’s Not Newspapers in Peril; It’s Their Owners – via Ad Age

Why Spock Needs Kirk – via Adweek

Miserable Economy Makes For Happier Customers – via MediaPost

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Now Those Are Seriously Cheesy

Literally.

Drake Cooper’s latest work for the United Dairymen of Idaho broke in late January, as a series of :15 spots all about cheese, along with supporting billboards. The spots, which have been running for several weeks, can be seen below, or on Drake Cooper’s YouTube channel.

Joe Quatrone and Jennie Myers of Drake Cooper developed the concept, North by Northwest in Boise handled production, with food styling from Rebecca Robison.

Snack Guilt:

String Cheese:

Snack Food:

Dessert:

Bigger Crackers:

Billboards:

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Upcoming BAF Event: Three Courses + Cake Luncheon

By now you’ve already saved the date, but here are a few more details about the Boise Advertising Federation’s upcoming Three Courses + Cake luncheon, featuring Alan Wolk.

Date: Thursday, February 26th
Time: 11:30 am – 1:00 pm
Location: The Linen Building, 1402 W. Grove St., Boise ID
Cost:
– Members: $18
– Non-Members: $25

RSVPs should be directed to Greg Giersch via email, or by telephone to 208-336-7511.

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Side Door Media is No More

It is now known as Balihoo Creative.

During a recent spin around agency websites, I noticed that all links formerly associated with Side Door Media are now directed to Balihoo Creative. No announcement from the company or official word on the change (that I’m aware of, at least), but it has happened nevertheless.

For those who may not be familiar, Side Door Media grew out of Balihoo, by offering a full set of agency services to those who needed more than just the media planning and buying capabilities that Balihoo offered. By all accounts they’ve stayed consistently busy since then, so perhaps this is an effort to more closely align their services with, and support, the Balihoo brand.

Anyone else have more information? Feel free to comment away.

UPDATE: Dave Yasuda, General Manager of Balihoo Creative, left a comment providing more context (and some good-natured sarcasm aimed my direction) about the name change.

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February Coffee Morning

Well, January came and went without a Coffee Morning making the calendar. So what do you say we try not to let that happen again in February?

With that in mind, the February edition of Coffee Morning is scheduled for this coming Friday, February 20th.

Details are as follows:

Date: Friday, February 20th
Time: 7:30 am – 9:30 am (you’re welcome to show up any time in between)
Location: Java Downtown, 6th & Idaho, Boise ID

For those needing a refresher, Coffee Morning is a loosely organized event that gives folks (in this case) in the marketing and advertising industry a chance to get together and chat about whatever topics may come up. There is no formal agenda, no planned speakers or presentations. Just a chance to get together and chat.

Any questions – feel free to send them along.

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