Strong Man, Strong Kids, and Funny Valentine’s

For the second year in a row, the folks at Oliver Russell are putting on their “My Funny Valentine” promotion on Friday, February 13th.

The event grew out of questions that the agency has gotten over the ‘I LOVE YOU’ strong man mural on the side of their building. Last year, they invited the public to have a Polaroid photo taken for Valentine’s Day.

This year, they’re asking a $5 donation with each picture, which will go to the YMCA Strong Kids program. Oliver Russell will match the donations, up to the first $1,000.

If you feel so inclined, go get your picture taken on the 13th (Friday the 13th jokes aside, of course) and help support the YMCA.

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Save the Date: BAF Luncheon Featuring Guest Speaker Alan Wolk

The next edition of the Three Courses + Cake luncheon series from the Boise Advertising Federation is scheduled for Thursday, February 26th.

The guest speaker at this event will be Alan Wolk. Alan is a Social Media Strategist and Creative Director through his Toad Stool Consultancy. Prior to stepping out on his own, Alan spent the better part of the past two decades at shops such as Anderson & Lembke, AtmosphereBBDO, Frankfurt Balkind, Ogilvy, JWT and most recently DraftFCB.

He has written for Adweek, has been featured on several marketing-related sites such as AgencySpy, AdPulp, and MarketingProfs. Alan regularly publishes The Toad Stool Blog, and is active on Twitter.

More details about this event will be available from the BAF soon, but be sure to get this on your calendar right away. It’s not one to be missed.

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Blue541 Work Hits Communication Arts

Recently, Blue541’s work for The Resort Boat Shop in Coeur d’Alene was featured on the Communication Arts website.

From the Communication Arts feature:

When local ad agency BLUE541 launched a newsprint ad campaign, it seemed fitting to illustrate the fine art aspect of boat-building. With inspirational imagery, and copy to match, the ad touches an emotional chord for the faithful devotees who eat, sleep and breathe for wood boats and water.

Congratulations to the folks up at Blue541 for the recognition.

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SOVRN Creative Featured in Idaho Business Review

SOVRN Creative in Boise, whom you may remember from an introduction on the Idaho Ad Agencies blog back in October, was featured in this week’s Idaho Business Review.

An excerpt from the article:

SOVRN (pronounced “sovereign”) specializes in advertising, corporate consulting and planning, direct marketing, environmental design, merchandising, motion graphics, product packaging, video production and Web site development. Its three principals – Brian Cottier, Philip McLain and Joe Rice – are all in their 30s and have years of experience in the field.

The article also goes on to mention, among other things, SOVRN’s recent work on behalf of the Special Olympics World Winter Games, as well as the principals’ history, and how the firm came to be.

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