Headline Roundup for February 9th

Women drive movie ticket sales – via Los Angeles Times

Despite Cancellations, Most TV Dollars Stay Put – via MediaPost

Billboard or Blight? – via Mediaweek

Is There a Silver Lining for Start-Up Shops? – via Adweek

Egg Board Tells True Tales – via Adweek

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REMINDER: PRSA Event – Effective News Pitching Practices

Just a reminder that the PRSA Idaho event: Effective News Pitching Practices is coming up this Wednesday, February 11th.

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Upcoming PRSA Event – Effective News Pitching Practices

NOTE CHANGE OF VENUE BELOW

The Idaho Chapter of PRSA is focusing their programs during the early parts of 2009 on collaboration and information sharing, especially in terms of creating more dialogue among its members, and tapping into local resources.

Their upcoming event on February 11th reflects that focus. From the event’s description:

Bring your sense of humor and war stories to this meeting where we’ll share pitching methods and techniques, successes and failures. During this session we will:

  • Learn how to develop finesse in:
    • Phone pitching
    • Email pitching
    • Micro/speed pitching
    • Approach (by target)
  • Practice live pitching
  • Share our lists of top 5 things to avoid when pitching
  • Bring examples of effective pitches and pitch results

Details are as follows:

Date: Wednesday, February 11th
Time: 11:45 am – 1:00 pm
Location: The WaterCooler, 14th & Idaho, Boise
Cost:
– Members: $8
– Non-Members: $10
– Cost includes lunch

RSVPs should be sent to Robbie Johnson via email or telephone at 208.387.6228 by Monday, February 9th.

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REMINDER: Rockie Awards Deadline

Unless you’re fond of paying late fees, entries for the 2009 Rockie Awards are due by Sunday, February 8th.

Late entries will be accepted through February 18th, however they are subject to an additional fee (don’t say I didn’t try to warn you).

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Headline Roundup for February 5th

Reward Program Members Are Brand Champions – via Adweek

Big Screen: Study Touts Cinema Ad Effectiveness – via MediaPost

Study: Ads make watching TV more pleasurable – via The Live Feed
and, as a follow up:
Q&A: C’mon, do ads REALLY make TV more fun? – via The Live Feed

Denny’s Grand Slam Giveaway a Hit With 2 Million Diners – via Ad Age

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