Headline Roundup: May 25 – 29

A few stories that caught our eye over the past week.

Google Connects Offline Behavior To Digital Marketing – via MediaPost

Anatomy of The Consumer: Touch – via MediaPost

Actors Unions OK Commercial Deal – via MediaPost

Like Lambs to the Slaughter – via Adweek

Nielsen Finds ‘Cord-Cutting’ Is Real, But Cuts Both Ways: Online Video Churns Almost As Much As TV – via MediaPost

Campaigns Address Today’s Anxieties by Looking Back – via The New York Times

When Will Marketers Boost Spending? – via Brandweek

Preparing for the Future – the Benefit of a Succession Plan

Recently, Mark Solon of Highway 12 Ventures wrote a guest article for The Idaho Statesman in which he chronicled the transformation of es/drake into Drake Cooper.  He followed the paths that led Bill Drake and Jamie Cooper to each other, and a glimpse into their plan for the future.

A few excerpts from the article: Accident that could have killed him changes CEO’s priorities

One of the first things that Bill thought about when he got back to work after the accident was the fact that he had never created a succession plan for his business. “Sure, I always thought about it,” he told me. “But life got in the way, and I never got around to it.” He realized that he had not even given a hint of direction to his staff on what to do if he got hit by the “proverbial bus.”

Around the same time, Jamie Cooper was growing restless. Jamie had been a marketing executive at a number of companies, most recently as the marketing VP at ProClarity, which had just sold to Microsoft. Having recently turned 40, Jamie was thinking about “hanging up my corporate badge and having my own business where I could leverage what I’ve learned in my career.”

Bill knew Jamie and was impressed with his thoughtful approach. According to Bill, “Jamie was a client of the firm while at ProClarity, and a tough one. Succession planning was now at the top of my priority list. I wasn’t ready to retire but I was ready to stop and smell the roses a bit more. Because of the extended nature of Jamie’s proposed earn-out, I’d be able to slowly ease out of the business and pass along the knowledge I’ve gained along the way.”

Its a good read, and worth the time to take a look at it.

Also, if you’re in a similar position, something for you to think about:  What plans do you have in place in the event that ‘you get hit by a bus’?

Nothing like some heavy thinking on a Friday…

Job: Web Developer / Designer

Found recently on the Eastern Idaho Craigslist: A Video / Graphics House in Idaho Falls is seeking a Web Developer / Graphic Designer.  From their Craigslist posting:

Our Graphic Design department is seeking an experienced Web Developer/Graphic Designer to join a local Video & Graphics House. Graphic Design department deals heavily in website design multimedia and motion graphics with print and graphic design projects as well. Ideal candidate is a self-starter with strong self-management skills and the ability to organize and manage multiple priorities.

Candidate will possess strong interpersonal communication skills to meet clients’ needs. Organizational skills are a definite plus. We offer tremendous growth opportunities in divers media formats and applications including video motion graphics, 3D modeling, and animation.

Full details about the position can be found here.

Idaho Lottery Awards Marketing Services Contract to DaviesMoore

Today the Idaho Lottery announced that, after a competitive review, they have awarded the Marketing Services Contract to DaviesMoore.

From the Idaho Lottery’s press release:

Idaho Lottery Awards Marketing Services Contract to DaviesMoore

Boise – The Idaho Lottery will begin its third decade of operations with a new marketing and advertising agency. This morning, during a regularly scheduled Idaho Lottery Commission meeting, the Idaho Lottery announced its “Notice of Intent to Award” a new, eighteen-month Marketing Services contract, with the possibility of two, one-year extensions, to the Boise marketing firm of DaviesMoore. With the new contract scheduled to begin on July 1, 2009, DaviesMoore replaces 19-year incumbent Drake-Cooper.

“The Idaho Lottery underwent a rigorous, diligent, and transparent process to make today’s recommendation,” stated Jeff Anderson, Idaho Lottery Director. “Today’s announcement of our Intent to Award this contract to DaviesMoore represents their ability to meet our marketing and advertising needs for the best value to the citizens of Idaho.”

After what was termed a spirited, professional competition from many well qualified agencies across all of Idaho, DaviesMoore received the recommendation from the Lottery’s evaluation committee and its Commissioners this morning.

“We see a powerful synergy taking place with DaviesMoore,” added Kym Pratt, Deputy Director of Marketing. “They have stable leadership mixed with a young, energetic creative team that we hope will bring a fresh approach to our advertising and continue to improve our efforts in new media and social marketing.”

Davies & Rourke and Marketing Media Group (MMG) combined firms to create DaviesMoore in March 2009.  Collectively, the two groups bring together over 65 years of advertising experience in Idaho.  As a firm, DaviesMoore currently has a staff of 14 employees and focuses on finding results driven marketing solutions based on strategic planning and careful brand management.

The contract, which had been held by Drake Cooper, will go into effect on July 1, 2009.  The contract is slated for an 18 month time period, with two one-year options for renewal.

Idaho Falls Advertising Federation Luncheon

The Idaho Falls Advertising Federation is presenting a luncheon on Thursday, May 21st, featuring guest speaker Megan Ronk, Executive Director of the Idaho Meth Project.  Ronk will be speaking to the group about the campaign, and sharing results from the initiative.

The details:
Date:  Thursday, May 21st
Time:   12:00pm – 1:30pm
Location:  Hard Hat Steakhouse, 1175 Pier View Drive, Idaho Falls, ID
Cost:  $13.50

This event is open to the public, however RSVPs must be received by noon on Wednesday.  RSVPs should be directed to Angela Ragan at 208-520-6873.