Tantala analyzed eight years of traffic accident data — more than 60,000 accident reports from the Ohio Department of Transportation — for the same seven digital billboards it examined in a 2007 study. In addition to the two Cleveland studies, a separate survey was released earlier this year for Rochester, Minn. The conclusion for all three studies was the same: Digital billboards are not linked to traffic accidents.
Another interesting tidbit from this article: Lamar’s 1,135 digital billboards, now representing about 10 percent of the company’s revenue, are leading the recovery at the company.
While digital boards represent 10 percent of their revenue, I’d be curious to find out what percentage of their total inventory (total of all boards) that number represents. Anyone have any insight?
When people ask about our agency, I often struggle with an industry categorization. I’d never use the term “traditional” to describe our operation, yet I don’t believe that “digital” is the best descriptor, either. For that matter, do traditional agencies even call themselves “traditional”? Probably not.
It’s a worthwhile read, and an interesting take on the question. Take a few minutes to give it a look — I’m sure you’ll be able to relate to some, if not most of what he has to say.
Yes, the Idaho Lottery is always a subject that will get people talking. It’s a high profile account and extremely visible work.
That being said, over the past month or so, what looks to be the first large-scale push for the Idaho Lottery from DaviesMoore has been making the rounds. To date I’ve seen television spots, billboards and banner ads, and it wouldn’t surprise me to find out that radio is also running.
I’m going to reserve judgement on the work, because I’d like to know what you, dear readers, think of it. Good? Bad? Indifferent?
The comment lines are open, but let’s keep things civil and professional.
If you’ve ever worked in a restaurant, you can likely appreciate this one…
To Hell With Prep was rolled out recently by Stoltz Marketing Group for Simplot Food Group’s RoastWorksline of products. It is targeted at restaurant operators to help them “see the waste and futility of preparing their own roasted vegetables versus using Simplot’s RoastWorks brand of pre-cut, pre-roasted vegetables.”
The site includes a video dramatizing the impact that prep can have on a kitchen, cost comparison calculator, product coupons, recipes and other things that you’d expect a restaurant or kitchen owner/manager/operator to be interested in.
The site is part of a larger campaign that also includes print ads in trade publications, PR, a trip sweepstakes and more.