Just Because I Can

I’d like to take a moment to say “Thank You.”

To all of you who visit the Idaho Ad Agencies blog on a regular basis.  Who put up with my observations, rants, random thoughts and commentary.

To those who take the time to add to the conversation by leaving comments.

And most importantly, to everyone who does outstanding work day in and day out, giving me a variety of material to write about.  I couldn’t do it without you.

Thank You.  Have a Happy Thanksgiving and enjoy a few days away from this crazy business.


New Hire at Wirestone

Here’s one that popped up on my radar last night, and again this morning via Twitter:

Wirestone Twitter Update

And for thos who may not follow along on Twitter, or who might like the translation:

Kevin Gamache has joined Wirestone’s Boise office.  He’ll be working with the group focused on SEO, SEM, PPC and Analytics.

I’m also happy to say that Kevin’s name has been removed from the Available Talent list.

Please join me in congratulating Kevin.

Why Yes, Lamar and Clear Channel are Giving Thanks

From Adweek: Digital Billboards Safe, Another Study Says

Tantala analyzed eight years of traffic accident data — more than 60,000 accident reports from the Ohio Department of Transportation — for the same seven digital billboards it examined in a 2007 study. In addition to the two Cleveland studies, a separate survey was released earlier this year for Rochester, Minn. The conclusion for all three studies was the same: Digital billboards are not linked to traffic accidents.

Another interesting tidbit from this article: Lamar’s 1,135 digital billboards, now representing about 10 percent of the company’s revenue, are leading the recovery at the company.

While digital boards represent 10 percent of their revenue, I’d be curious to find out what percentage of their total inventory (total of all boards) that number represents.  Anyone have any insight?

Chasing the Answer to an Identity Crisis

At some point in time, every agency has likely been faced with this question: What kind of agency are you?

Darryl Ohrt, founder of Plaid, takes a swing at answering that very question from a small agency’s point of view on the Ad Age Small Agency Diary.

From his piece:

When people ask about our agency, I often struggle with an industry categorization. I’d never use the term “traditional” to describe our operation, yet I don’t believe that “digital” is the best descriptor, either. For that matter, do traditional agencies even call themselves “traditional”? Probably not.

It’s a worthwhile read, and an interesting take on the question.  Take a few minutes to give it a look — I’m sure you’ll be able to relate to some, if not most of what he has to say.