I’d like to take a moment to say “Thank You.”
To all of you who visit the Idaho Ad Agencies blog on a regular basis. Who put up with my observations, rants, random thoughts and commentary.
To those who take the time to add to the conversation by leaving comments.
And most importantly, to everyone who does outstanding work day in and day out, giving me a variety of material to write about. I couldn’t do it without you.
Thank You. Have a Happy Thanksgiving and enjoy a few days away from this crazy business.
Here’s one that popped up on my radar last night, and again this morning via Twitter:
And for thos who may not follow along on Twitter, or who might like the translation:
Kevin Gamache has joined Wirestone’s Boise office. He’ll be working with the group focused on SEO, SEM, PPC and Analytics.
I’m also happy to say that Kevin’s name has been removed from the Available Talent list.
Please join me in congratulating Kevin.
From Adweek: Digital Billboards Safe, Another Study Says
Tantala analyzed eight years of traffic accident data — more than 60,000 accident reports from the Ohio Department of Transportation — for the same seven digital billboards it examined in a 2007 study. In addition to the two Cleveland studies, a separate survey was released earlier this year for Rochester, Minn. The conclusion for all three studies was the same: Digital billboards are not linked to traffic accidents.
Another interesting tidbit from this article: Lamar’s 1,135 digital billboards, now representing about 10 percent of the company’s revenue, are leading the recovery at the company.
While digital boards represent 10 percent of their revenue, I’d be curious to find out what percentage of their total inventory (total of all boards) that number represents. Anyone have any insight?
At some point in time, every agency has likely been faced with this question: What kind of agency are you?
Darryl Ohrt, founder of Plaid, takes a swing at answering that very question from a small agency’s point of view on the Ad Age Small Agency Diary.
From his piece:
When people ask about our agency, I often struggle with an industry categorization. I’d never use the term “traditional” to describe our operation, yet I don’t believe that “digital” is the best descriptor, either. For that matter, do traditional agencies even call themselves “traditional”? Probably not.
It’s a worthwhile read, and an interesting take on the question. Take a few minutes to give it a look — I’m sure you’ll be able to relate to some, if not most of what he has to say.
One last reminder for those who are interested: The AIGA Idaho event Finding the Creative Path to Happiness is coming up tomorrow — Thursday, November 19th at 5:30pm.
Bodybuilding.com in Meridian has a number of jobs open, including a few marketing-related positions that are worth mentioning, such as:
Or, you can take a look at all of their current job openings at careers.bodybuilding.com.
Yes, the Idaho Lottery is always a subject that will get people talking. It’s a high profile account and extremely visible work.
That being said, over the past month or so, what looks to be the first large-scale push for the Idaho Lottery from DaviesMoore has been making the rounds. To date I’ve seen television spots, billboards and banner ads, and it wouldn’t surprise me to find out that radio is also running.
I’m going to reserve judgement on the work, because I’d like to know what you, dear readers, think of it. Good? Bad? Indifferent?
The comment lines are open, but let’s keep things civil and professional.
Curious Media in Nampa is on the hunt for a senior-level Business Development and Sales person.
More details about the position can be found here (via Craigslist).
Just a quick reminder that the AIGA Idaho Event, Finding the Creative Path to Happiness, is coming up next Thursday, November 19th, from 5:30pm – 8:00pm.
More details about the event can be found on the original post.
If you’ve ever worked in a restaurant, you can likely appreciate this one…
To Hell With Prep was rolled out recently by Stoltz Marketing Group for Simplot Food Group’s RoastWorks line of products. It is targeted at restaurant operators to help them “see the waste and futility of preparing their own roasted vegetables versus using Simplot’s RoastWorks brand of pre-cut, pre-roasted vegetables.”
The site includes a video dramatizing the impact that prep can have on a kitchen, cost comparison calculator, product coupons, recipes and other things that you’d expect a restaurant or kitchen owner/manager/operator to be interested in.
The site is part of a larger campaign that also includes print ads in trade publications, PR, a trip sweepstakes and more.