No Matter How PR Evolves, Message Remains King – via Talent Zoo
Social Media Ad Spending Lags – via Adweek
Ad Firm Business Picking Up, Finds Survey – via Mediaweek
Six Strategies for Successful Niche Marketing – via Wall Street Journal
From the Comments – Meet the New BAF Board
A comment from Edward Moore in a previous post about a BAF event held the list of new Boise Advertising Federation board members. So, for anyone who may have missed it (and like me weren’t at the event), here is the new BAF Board:
President – Carolyn Sali
1st VP – John Drake
2nd VP – Sandy Anderson
Holly Sue Kerns
Kelsey Merida
Laurie Asin McMichael
Jennie Myers
Dylan Amundson
Katherine Johnson
Marcie Blogden
Laura Herrick
Crissie McDowell
Shane Vaughan, Chairman (Past President)
Jason Hamilton, Exec. Chairman (Past, Past President)
Job Opening: Underwriting Representative
Yes, this is a break from the norm when it comes to job listings. Boise State Public Radio is a great organization in my opinion, and one worth supporting — and in this case it means doing so by giving their job opening a little more visibility.
Boise State Public Radio has an opening for an Underwriting Representative. From the job listing:
Boise State Public Radio invites interested applicants for the position of Underwriting Representative to become a part of our public radio team. Under the direction of the Corporate Support Manager, the Representative has a highly visible position and will act as one of the station’s ambassadors to the business community including advertising agencies and media buyers. Primary responsibility includes securing financial support for Boise State Public Radio programs, special events, challenge grants and local program production. The Representative will develop and maintain sales accounts, including targeting markets, initiating sales calls, sales appointments, presentations, prospecting, proposals, closing the sales and customer relations.
Full details about the position, including how to apply, can be found in the original job listing.
Job Openings at Balihoo and Balihoo Creative
Balihoo and Balihoo Creative in Boise have two job openings worth mentioning:
Marketing Manager:
This role is responsible for the overall representation of the Balihoo brand within our defined market segments and identifying potential new customers within those segments. Success within the role will be measured primarily by the number of qualified leads driven into our sales team.
Project Manager:
This role is the overall task-master of the group and will be responsible for the scoping, scheduling and managing of all projects from end-to-end. Depending on available time and skill-set, the role may expand into other areas of business that require this skill-set including software implementation with our clients.
Full details about both positions, requirements and how to apply can be found on their respective pages.
And if you do apply, be sure to tell them that you heard about the jobs here.
The Not-So-Terrible Twos for SOVRN Creative
Our friends over at SOVRN Creative celebrated their second anniversary recently, and shared a few highlights from the past two years, including:
- Joe has learned more about trash and recycling, water conservation, wastewater management, and nursing than he ever thought he would. Unless you want to incur his wrath, don’t throw away anything that can be recycled. And unless you’ve got a spare hour, don’t mention anything about wastewater or Steven Seagal.
- For our work in 2009, we earned a Silver Addy and a Gold Rockie for Rapture in Six Cantos, Silver Rockies for both the Parallels video and the Wastewater 2020 video, an Impact Excellence Award for Curb It, and a bunch of Citations for Excellence. Pretty cool, especially since we submitted 5 pieces and received 10 awards!
- For our annual board meeting, we took a fishing trip. It got pretty dicey at moments, especially since Joe out-caught Philip, the accomplished fisherman. It made it worse that Joe was borrowing Philip’s equipment and hadn’t been fishing for over 20 years. Brian managed to catch quite a few silver Natty Lights.
Whether you want to call it a birthday, an anniversary, or just a milestone — congratulations are in order to Brian, Joe and Philip for all the success they’ve had so far, and what we’re sure will be much more still to come.
They’re in good company too, joining the likes of Mitchell + Palmer and Red Sky Public Relations, who also celebrated their second years in business this spring.