Headline Roundup

From Kohl’s To Nordstrom, Registers Ringing – via MediaPost

A Digital Boot Camp to Groom Talent for Agencies – via New York Times

The Pocket Guide to Defensive Branding – via Ad Age

On-the-Fly Advertising Swiftly Becoming More Commonplace – via Ad Age

Opinion: One Name, One Brand—One Potentially Deadly Idea – via Brandweek

Digital Dissonance – via Adweek

Our Measurement Problem Begins With Definitions – via Ad Age

Traditional Ads Yield Social Traction– via Adweek

Our Measurement Problem Begins With Definitions

REMINDER: Tonight – BAF Past Presidents Event

A quick reminder that tonight is the final Boise Advertising Federation event of the season.  Details below:

New Hires at Oliver Russell

Oliver Russell in Boise has added two new faces to their staff:

Greg Herzog joins the agency as Account Supervisor, and Raechelle Clark as Account Coordinator.

From Oliver Russell’s website:

Greg joins the team from Creative Media Development, a leading integrated marketing company based in Portland, where he served as producer of direct response interactive projects and product launches for Cisco, Microsoft, and Autodesk, among others. His work experience spans nearly a decade as a strategist and manager in direct response.

Raechelle joins Oliver Russell from the Boise branch of the Muscular Dystrophy Association of Boise, where she was in charge of fundraising activities and cause-related marketing programs throughout Southern Idaho. Prior to that, she was a manager at the Arts and Culture Alliance of Coeur d’Alene and communications director at the Coeur d’Alene Chamber of Commerce.

Greg will plan, monitor, and track campaign results to ensure optimal performance on behalf of our B-to-B and direct response clients, as well as supervise the account team. Raechelle will manage internal processes and assist in client communications to ensure projects run smoothly, with accuracy, and on schedule.

Congratulations to both.

Job Opening: Designer / Art Director / Genius-type

I love job descriptions like this.  We work in a creative environment, so I’m all for adding a little creativity wherever possible (and practical).

Rizen Creative has an opening for a Designer / Art Director.  From the post on their blog:

Two seemingly unrelated things happened in the past 14 days:

1) We didn’t win a Rockie Award for the category of “Local Single Entry/B&W, Fractional Page.” We didn’t enter, but still…

2) We found ourselves in need of a new designer/art director/genius-type.

While most would see these events as unrelated. We don’t. If you are a designer who can help us fulfill our lifelong dream of winning an award for “Local Single Entry/B&W, Fractional Page,” we want to talk to you.

Send us some sample of your work to hello@rizencreative.com.

Think you’ve got what it takes to help them win?

Job Opening: Graphic Designer

Valice in Boise has an opening for a Graphic Designer.  From the job description:

Graphic Designer will work with the his/her Design Supervisor to produce design materials for both print and web including layout, typesetting, file preparation, proofreading, and general design activities.

Responsibilities
Develop the overall layout and production design
Use the Adobe Creative Suite packages to help create layouts and design elements for print and web
Create graphs and charts from data for use in publications and materials
Review mock-ups and designs for errors before submission to clients
Perform other miscellaneous duties as assigned

Applicants should have at least two years of related experience.  Full details about the position are available on the Valice site.