Call any Boise radio station’s request line after 7 p.m. and you won’t get a human being. Long a staple of radio – the evening shift is now a wasteland of musical jokeboxes and voicetrackers.
The last holdout was KSAS/103.3 Kiss FM’s Nathan Fast who held down the 7 p.m. to midnight shift for the Peak Broadcasting station for the past several years. Fast announced via social media (and YouTube) late Monday that this Friday would be his last day on the air.
Love & respect, my friends. instagr.am/p/TXCRentwuo/
— Nathan Fast (@nathanfast) December 18, 2012
But as Tuesday evening came around, the station was in automated mode – and Fast had gone largely silent on social. KSAS scrubbed (most) references to Fast Tuesday on its website.
Once upon a time, a radio personality would quit or be laid off and the audience would never hear from them again. But in the age of social media, the personality maintains a connection with the audience. Fast happens to be the most-followed local media personality on Twitter (more than at the newspaper or any TV station). That plus a robust Facebook presence gives Fast (and any jock who engages on social) a way to at least say goodbye. It appears that may outreach may have signaled the end for Nathan. It’s not clear whether the initial decision to leave was his or the station’s.
Update: For now Boise will be jockless after 7 p.m. Sources say this isn’t likely to be a long-term situation, at least at the top-rated station in the market.
Update2: Peak GM Kevin Godwin says Fast got a new job in a bigger market and the parting is amicable and wishes Nathan the best. He emphasizes a search for a new PM jock will start shortly.