Hey ad peeps, are you up for a challenge?

This one comes courtesy of our friends at Oliver Russell:

Oliver Russell will match up to $500 in online donations from ad agencies and employees to the Feed Four More campaign to benefit the Idaho Foodbank — $5 provides breakfast for a family of four, and $10 buys lunch or dinner for the same family.

In other words, if our $500 is successfully matched, then we’ll provide 800 breakfasts — most important meal of the day! — to people who are struggling to put food on the table. A great way for those of us in the biz to give just a little in order to combat hunger over the holidays.


Social Good Network developed the technology platform for the effort, which works across all devices, desktop, tablets, and mobile. We (Oliver Russell) contributed a pro-bono fundraising video, “Bellies.” Whole Foods Market Boise is sponsoring the initiative — the first location in the entire Whole Foods Market chain to enable online donations via Facebook and mobile. Boise rocks!


What are the odds…

…of a small business in Nampa, Idaho making its way into a commercial during the Super Bowl?

Well, for the folks at Dairy Poop, the odds one in four.

Dairy Poop, based in Nampa, Idaho, is a finalist in the Intuit’s Small Business Big Game competition. Voting is open for another seven days, and the winner will receive a 30-second spot that will air during the Super Bowl, with Intuit covering the production and media cost.

More information about the Small Business Big Game contest is available here.

Learn more about Dairy Poop here.

Good luck to all of the finalists.


IdahoRadioNews: Changes on the Boise radio dial

The changes in the Boise market never stop.  KSAS/103.3 Kiss FM transitioned to 103.5 FM on Thursday. The move was smartly marketed as an “upgrade” and is part of a number of station moves around the state.

Screen Shot 2013-11-01 at 11.09.20 PMA new station, KPHD/102.7 FM will soon light up in the market. It is currently broadcasting in the Elko, NV area, but once it begins to air in Boise it will have full market coverage (map at right). It is presently owned by Kevin Terry, who also owns a group of stations in Montana. It is unclear if Terry will operate the station. I’ve heard unconfirmed reports an existing local group will run the station.

KZNO/102.9 The Zone in Twin Falls is also moving – to 103.1 FM. KSKI Sun Valley will move from 103.7 to 94.5. Those three moves make up enough space on the FM band for the new signal at 102.7 (essentially moving all three around to open up the slot).

When first proposed this was even more complicated and impacted another half a dozen or so additional stations. To give you an idea of how long this process took, I first wrote about it in 2006 – more than seven years ago.

1013275_678280445523079_1618957351_nAs for Kiss – the station put a big push into the move. The transition itself had a few neat hooks for radio geeks. Music director Chris “Lucky tha DJ” Stewart played “Ooops… I Did It Again” by Britney Spears as the penultimate song on 103.3 FM. This was the very first song played when Kiss took over for a rock format in 2000.

They then played a song related to the station’s long-standing child abuse prevention awareness campaign. After an extensive bit of imaging, the station segued to 103.5 FM — and played… Baby Got Back by Sir Mixalot.

Then, since it was Halloween, Stewart played Thriller by Michael Jackson.  Thriller is a favorite of Darrell Calton at rival Impact Radio – who often plays the song on loop when launching new stations in the market. Hoss Grigg, the first program director for Kiss FM told me the station actually played Thriller during its transition from rock to pop as well. Neat symmetry.

You can hear an iPhone recording of the flip here:

(Don is the Internet Sales/Product Manager for KTVB, and the former editor of IdahoRadioNews.com).