The Account Planner will embrace the brand management role, with a focus on developing strategic business and marketing objectives. In addition, the planner will guide the implementation of each plan and shepherd the marketing process to ensure tactics are in line with the established goals. Integral to all facets of developing marketing communications, this person will be heavily relied on for their input at every stage of the process to inform and inspire creative ideas, and guide the resulting integrated marketing campaigns. In this role, the account planner works closely with the Account Executives to develop plans and interacts with all internal teams and client contacts including research, creative and account service teams, web strategy and development teams, media and public relations personnel, client stakeholders and end users/consumers. Ultimately, the charge of the Account Planner is the formulation of a plan for directing integrated communications solutions. This person will have a high level of client contact and must be comfortable assuming a leadership position during client meetings.
The Account Planner should have a firm grounding in marketing thought processes, and tested experience in developing marketing and creative strategies. This person should also have a good understanding of public relations and media planning/buying as it affects the planning process. The Account Planner needs to have strong presentation skills; excellent verbal and written communications skills; strong organizational skills; and dynamic leadership abilities.
The Backstage Pass is the largest advertising internship in Idaho. Hundreds of resumes are submitted each and every year for the most competitive advertising internship in the state with only six interns being selected to become Drake Cooper-ites for an entire summer. We can teach you art, copy & code. You bring the ambition.
As a Backstage Pass Intern you will be working with a team to create strategic and creative work for real clients. You’ll get a taste of every aspect of advertising from some of the most talented folks around. You’ll learn a lot about yourself in a short amount of time. You’ll probably come away knowing whether advertising is your thing or if it’s time to join a Hanson Brothers tribute band (it’s certainly the more profitable career choice). You’re going to work your ass off, but we’re confident you’ll have a good time too. One thing is certain; our Backstage Pass Internship program will provide you with a line item for your growing resume that will be way more beneficial than “Agency Barista.”
Nominations are currently being accepted for the Silver Medal Award, presented annually by the Idaho Advertising Federation to an individual who has made outstanding contributions to advertising by furthering the industry’s standards, creative excellence, and responsibilities in areas of social concern.
Please submit nominations on 8.5″ x 11″ pages outlining in detail the extent to which the Nominee has met or exceeded the Silver Medal Award Criteria by April 10th. You are encouraged to expand on the Nominee’s experience and contributions to such degree that judges will be fully informed. Please be advised that abbreviated nominations may be dismissed as insufficient to demonstrate a Nominee’s true qualifications.
Provide the Nominee’s name and company affiliation on a cover page with the contact information of the nominator, followed by all pertinent qualifications of the Nominee for consideration on subsequent pages.
When Chuck Christopher ’84 graduated with a bachelor’s degree in advertising from the College of Letters, Arts and Social Sciences, he was prepared for success in his career. As a participant on the University of Idaho’s award-winning advertising team in the School of Journalism and Mass Media (JAMM), Chuck developed the skills and experience needed to become president of Advantage Advertising in Lewiston, Idaho, in 1987. “Being on the ad team gave me the precise experience to take into my career,” said Chuck. “The ad team prepares the best talent for success in the industry.” Chuck and his wife, Mindy, recently gave to the Advertising Team Endowment so that current Idaho students can prepare for their own future successes. The ad team, advised by JAMM faculty member Justin Barnes, has won the five-state regional competition for two years in a row.