KWYD/Wild 101 just added a second frequency: 101.5 FM. The station launched in 2008 at 101.1 FM — and will remain there, but the new 101.5 signal will drastically improve signal coverage in the downtown Boise core, Boise State, and the Barber Valley. The 101.1 FM signal broadcasts from a site near Parma and has great coverage in Canyon County. This new transmitter sits near the cross on Table Rock and will help the station in town.
“When we launched KWYD as a brand new station on 10/31/08 we knew we had a great rimshot,” Impact Radio Group CEO Darrell Calton told me. “But with every rimshot comes the downside: Where is there a signal issue? In our case the station was eighty, maybe eighty five percent of a full Deer Point (based transmitter). The downside? Downtown and BSU.”
Calton says there are more changes to come as the group continues to grow – now with four strong signals. The market’s first HD commercial station is up next.
More events in the TownSquare
TownSquare Media continues to amp up its events business. The Boise Music Festival just wrapped up its sixth year – and the company tweaked the model for the event. Instead of relying mostly on attendance through ticket giveaways, the radio group pushed ticket sales this year and cut back on the number of free tickets floating around. Attendance remained strong – albeit likely off the nearly 80,000 folks who attended last year (108º temps will do that).
In addition to BMF, Idaho’s Largest Garage Sale and new event Insane Inflatable 5K – the group is putting on The Huckleberry Jam at Tamarack Resort in August. The two-day festival features Ben Harper, Brett Dennen and other artists – plus a camp site and more.
Randy & Alana leave Boise
TownSquare parted ways with KAWO/Wow Country 104.3 morning duo Randy & Alana last week. The pair left the station after several years – and were hugely popular in the market, taking top honors for country stations and providing the engine that Wow Country 104.3 zoomed along on the past few years. The decision was largely Rand & Alana’s and they’re looking for their next gig – and TSQM is looking for its next country morning show.
Don Day is the Digital Sales & Product Manger for TEGNA Media in Boise (aka channel 7).
She was most recently a Sales and Marketing Coordinator for Hubble Homes, and previously served as a Marketing and Events Coordinator for the Idaho Lottery. Shelbi is a graduate of Boise State University, with a BBA in Marketing.
We think the title “account executive” is an anachronism and that project manager sounds a little too technical, so we’ve adopted the title “producer” as an active-tense description of a Hollywood production model for what is arguably the toughest job at Oliver Russell (though we’re about as far from show business and LA-LA land as you can be).
Our producers are responsible for the daily contact with multiple client accounts, resourcing, managing budgets, scheduling, and working with every department of the agency to get the job done on behalf of the client. This includes participating in strategy, meeting with the creative director and/or creative lead concerning creative issues and input, media issues, publicity and news-making issues.
Requires 3-5 years of marketing and/or marketing communications experience
Strong verbal and written communication skills
Ability to problem solve independently of client
Ability to guide client conversations independently
Effective time-management and prioritization skills
Exceptional customer service skills
Ability to develop and track marketing metrics on behalf of client(s)
Desire to “pitch in” on other agency projects as warranted
Ability to develop and manage budgets and timelines
Solid knowledge of marketing principles & practices including:
B2B and B2C sales models
promotional and direct marketing strategies & tactics