You understand content, ratings and relationships – in fact, negotiating is your middle name. You know mass media, social media and online advertising like the back of your hand. Research and analytics are always part of your game plan when it comes to strategic placement for our broad range of clients. You like creative environments, sriracha and catching up on the latest tv series, new media and cat videos. If this sounds like you and you’d like to be part of our ambitious team, please send us your résumé, we’d love to hear from you.
Specific responsibilities include:
Manage and negotiate rates and make-goods in multiple markets
Maintain positive working relationships with media sales reps.
Manage media buys and promotions from start to finish
Ensure accurate execution of any media contracts or agreements
Request and enforce receipt of appropriate proof of performance
Coordinate with accounting for invoices and billing
Support client requests
Coordinate social ads through appropriate dashboards
Evaluate vendor proposals
Coordinate, traffic and ensure timely delivery of creative assets
Knowledge of research methods and available sources related to the different types of media
Tickets: $15 Members | $20 Non-Members | $10 NSAC Students
Brett Craig joins us after recently being named to The Adweek 50, a list of the fifty top marketers in America. With nearly 20 years of experience at top national agencies such as TBWA/Chiat/Day, LA and Deutsch/LA, his work has been recognized by every major international award show. He has led advertising and communications for brands such as Sony PlayStation, Call of Duty, Washington Mutual and Pepsi. He currently is an Executive Creative Director at Deutsch/LA and oversees Taco Bell, Dr Pepper and 7UP.
In his presentation to the BAF, Brett will address the importance of collaboration in business and agencies from excerpts from his book, “Collaborate or Die: How Being A Jerk Kills Ideas and Careers.” His presentation will provide ideas on better ways to collaborate, and help foster a more creative environment in your business. If you’re coming up in the advertising biz, managing a team of creative people, ever struggled with this issue personally (haven’t we all?), or just want to enjoy some delicious appetizers and cocktails from Berryhill while checking out some of the world’s best ads, you should join us for this presentation.
As a graduate of Willamette University with a degree in Art History and Anthropology, Vina had no choice but to leave the country for lack of career prospects. She spent three years living in Buenos Aires, Argentina working remotely as a headhunter for tech PR professionals. Back stateside in 2013, she started a branding agency, ATOM, offering full digital design and marketing solutions to clients. In 2014 she joined Vacasa, a rapid-growth startup and built the international division, expanding the company into three new continents.
She serves on the board of the Boise Angel Alliance, and loves the local entrepreneurial and tech community. She is a graduate of Boise’s first code school, Boise CodeWorks, where she studied front end web development and UX design.
Vina negotiates better in Spanish than in English, and dances tango, but not as well as she downhill skis. She exclusively reads non-fiction, is always on the look-out for a new piece of art to add to her collection, and if you ever give her anything – she will probably sell it on Amazon.
As a project manager, Molly sets goals and uses her skills and expertise to inspire a sense of shared purpose amongst her team. She works in close collaboration with Jacksons and Idaho Central Credit Union, coordinating promotions and campaigns for both companies. Molly appreciates the variety in her work, ensuring that every task is addressed and accomplished on-time. One day she could be on a TV shoot and the next she could be lost in research for a brand.
Molly received her BA in Marketing from Boise State University in December of 2015. Before joining the Drake Cooper team, she was the Digital Marketing Director for Proof Eyewear, a small sustainable eyewear company based out of Boise. There, she pioneered many of the marketing processes and fell head over heels for everything advertising. She still holds Proof near and dear to her heart, “Don’t Forget Your Roots!”
When she’s away from her work, Molly is usually with likeminded humans tromping trails, chasing first chair, or begging for brunch. All she wants for Christmas is a puppy.
As a media buyer, Liesle analysis, negotiates and manages the ins and outs of all things media. Her borderline OCD for organization and passion for people make her a force to be reckoned with. Liesle values her partnerships with local media and strongly believes that the mutually beneficial agency/media perspective results in the most powerful campaigns.
Liesle is an equally proud Vandal as she is a Tri Delta sorority alumna and received a B.A. in Public Relations in 2013. Liesle brings years of media expertise with her time at the Idaho Statesman as well as at another local ad agency learning the tricks of the trade.
When she’s not buying TV, radio and print for our clients, Liesle loves to make huge messes baking in her kitchen, learning how to garden or taking advantage of the Boise foothills with her fiancé and lab puppy, Boone.