Big boulder in a little pond

You’ve seen it. And probably done it more than once. You’ve picked up that big, heavy rock and heaved it into a pond.

First there’s the big splash.

Then the ripples spread. And spread.

Ripples in water

As we rolled into 2018, the boulder dropped with the seemingly abrupt departure of Ward Duft and Jill Watterson from Stoltz Marketing Group.

Shortly thereafter, a new player emerged in the Boise agency game, and at least two other shops have been pulled into the fray.

The first ripple: Stoltz Marketing Group

The departure of Duft and Watterson left an obvious hole at the top of the agency, as they represented two-thirds of the new leadership announced in the summer of 2017.

The vacancy was short-lived, however, as SMG recently announced that Jaime Ekman has taken the helm of the company as president and COO. This marks Ekman’s second go-around with the company originally founded by her father, Ken Stoltz. She most recently spent the past eight years with Castor & Pollux, now a Nestle Purina brand.

Shortly after taking the reins, Ekman appointed Kate Holgate creative director, and announced that Crissie McDowell will be rejoining the agency as associate creative director. Holgate has been with SMG for 16 years, progressing from art director to associate creative director and now to her current role. McDowell rejoins the agency, having been an art director from 2006 to 2015.

The second ripple: Duft Watterson

Shortly after their departure from Stoltz Marketing Group, Duft Watterson emerged as a new addition to the agency lineup in the Treasure Valley.

According to their website, Duft Watterson is led by Ward Duft as co-founder, CEO and creative director, and Jill Watterson as co-founder, COO and head of client service. Joining them are two other former SMG colleagues, Marc Cowlin as director of content and digital, and Tony Hart as associate creative director.

Rounding out the Duft Watterson team is designer Madeleine Godwin, Kesey Badgett handling branding and digital, accounting specialist Talia Spencer, and Lisa Cloyd as account manager.

Duft Watterson is based in Boise, and also has a presence in the San Francisco bay area.

The Oliver Russell connection

How does Oliver Russell factor into all of this, you ask? The answer, of course, lies in the moves outlined above. At the end of her first stint with Stoltz Marketing Group in 2015, Crissie McDowell departed to join Oliver Russell, where she’s spent the past three years as a senior art director.

The DaviesMoore association

Similarly, DaviesMoore factors into the drama, as Lisa Cloyd spent a short stint with them as director of client services, before joining Duft Watterson in January.

The rest

Time will tell what — if any — other fallout there will be as a result this shakeup in the Boise-area agency scene. Is there more to the story? Most definitely. But those are details that are best left to the parties involved to share (or not share) as they see fit.


On a personal note:
As some may know, I spent several years at Stoltz Marketing Group, and have worked with many of the people mentioned here. That being said, I’ve done my best to be as impartial an unbiased as it relates to these changes. Hopefully it came across that way.

 

2 Replies to “Big boulder in a little pond”

Leave a Reply

Your email address will not be published. Required fields are marked *