Recently commentary published on MediaPost’s Media Insider:
If you follow an industry long enough, you start to see the same patterns and cycles repeat themselves every so often. The ebbs and flows of staffing as clients come and go through different shops. The shouting from the rooftops PR pushes, followed by periods of radio silence.
This one is no exception.
Every decade or so, there’s another wave of new businesses that make an appearance. Call them agencies, call them creative shops — whatever label you choose to put on them, it happens like clockwork. Some survive, some thrive, and others wilt away.
Often, those new agencies are formed by senior or experienced staff from other agencies that want to be in charge of their own destiny.
And like clockwork, another chapter in this story is being written.
It continued earlier this year with the launch of Against. Founded by former Drake Cooper staffers Jennie Myers and Brad Weigle, Against bills themselves as a creative company that “focuses on helping companies define their purpose and rebel against the norm.”
Collectively, Myers and Weigle have over 20 years of experience, and have worked with clients in myriad industries, from finance and technology to consumer packaged goods, real estate and much more.
In addition to launching Against, Myers and Weigle have also developed a unique certificate of innovation and design (ID:EA Certificate), offered through the College of Innovation and Design at Boise State University.
Once again, the cycle repeats itself. The question remains — who else will join this latest group?