Street level views of marketing & advertising in Idaho
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With roots dating back to 1953, and more than a decade since their last big splash, DaviesMoore is evolving again.
DaviesMoore is now 116 & West: A Moore | Lodge Company.
Ownership of the independent agency remains the same and is reflected in the new name.
“The impetus of rebranding the firm was to highlight the contributions of our long-time partner and COO, Carolyn Lodge,” said Edward Moore, CEO and founding partner. “Additionally, we felt we could better position our agency as what it has grown into: an agency with regional and national clients throughout the western United States.”
With roots as the oldest advertising agency in Idaho, 116 & West will continue to provide integrated marketing services to companies with local, regional, and national footprints. “We have our most talented team in 20 years,” said Lodge, “and this new brand is a reflection of their vision and the future of our business.”
The name “116 & West” is a direct indication of the agency’s location: the 116th line of longitude. But the name also illustrates the agency’s direction and business vertical. 116 & West aims to be a premier agency choice for companies from the Rocky Mountains to the Pacific coast.
The decision to time the rebrand alongside the new year was purposeful. The agency wanted to align their new identity and business goals with the cultural attitude of new beginnings. The year 2020 also marks the tenth anniversary of Lodge’s partnership in the firm.
Learn more about the transition and new identity at www.116andwest.com.
Oliver Russell recently announced that they’ve added Fiona Gwozdz (Gah- vusht) to their team as PR Director to head its public relations practice.
Gwozdz has broad experience working internationally and domestically for nonprofits, public affairs groups, public agencies, and PR consultancies. She most recently worked as a senior account executive at Edelman on its business and social purpose team. She is a graduate of the Clark Honors College, University of Oregon.
Gwozdz will work from her base in the Portland, Oregon, area, according to the agency.
Here are a few of the latest job openings we’ve come across recently:
An ART DIRECTOR at Rizen works to develop and produce visual concepts across projects ranging from marketing programs, advertising campaigns, collateral materials and branding. You will be part of our creative department and collaborate alongside our other art directors, designers and team of freelance colleagues. From leading ideation sessions to helping launch websites, you will touch projects of all sizes and help our clients achieve their goals.
You are a leader, a team builder, and a motivator. You are also articulate and strategic. You have an empathetic understanding of the consumer as well as the ability to be a champion for our creative team to meet the objectives of our clients. Account Managers are vital to Drake Cooper. You bring drive and curiosity to the table and seek out new opportunities. Your focus is on day-to-day engagement, ensuring communication is clear and efficient between both agency and client. As an Account Manager, you also work collaboratively with internal teams to keep projects on schedule and moving forward. Are you ready to build brands for our clients?
A killer campaign is nothing without the strategy and execution of a traditional media buyer. Our media buyers are responsible for the placement and management of broadcast television, radio, print, out of home and streaming services. A successful buyer will be responsible for critically analyzing placements, adhering to set budgets, trafficking assets, reconciling invoices, negotiating make goods, and providing post-buy recaps. So, whether you’re a Hufflepuff or Slytherin, you are most definitely practicing some serious wizardry.
Full details about each position and how to apply can be found via their respective links.
As 2019 came to a close we got word that veteran account manager Josh Mercaldo made the move to Rizen Creative.
Josh has spent the better part of the past two decades in the agency world, first with Mediaphex, which later merged to become Wirestone (now part of Accenture Interactive), then Publicis, followed by a decade-plus with Drake Cooper, and most recently CLM.
He is a graduate of Idaho State University, and lifelong Toronto Blue Jays fan.