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SUMMARY:Ad Age Town Hall: Debating multicultural marketing
DESCRIPTION:From our friends at Ad Age: \nMulticultural marketing has long been considered a box in which a brand needs to check off\, resulting in surface-level attempts at diversifying casting or running commercials on media specifically targeting people of color. With many marketers in recent years favoring a total market approach to advertising\, there’s been an increasingly heated debate on whether general market agencies can truly market to multicultural audiences. \nAs this discussion will take place in a town hall format\, attendees are encouraged to submit questions when RSVPing for the event. \nAgenda (All times in ET) \n11:00 a.m.\nWelcome remarks\nJeanine Poggi\, Senior Editor\, Ad Age\nLindsay Rittenhouse\, Reporter\, Ad Age \n11:05 a.m.\nThe state of multicultural marketing\nJill M. Kelly\, Chief Marketing Officer\, GroupM U.S.\nKimberly Paige\, Executive VP and Chief Marketing Officer\, BET Networks \n11:25 a.m.\nRedefining and understanding the new “general” market\nGilbert Davila\, CEO\, DMI Consulting and Co-Founder\, ANA’s AIMM\nIsaac Mizrahi\, Co-President and Chief Operating Officer\, Alma DDB\nSarah Squiers\, Senior VP of Business Development\, Univision Communications Inc. \n11:45 a.m.\nThe culture within: how a diverse workforce influences multicultural marketing\nSoon Mee Kim\, Chief Diversity\, Equity and Inclusion Officer and Executive VP\, Omnicom Public Relations Group\nTiffany Edwards\, Global Head of D&I\, Droga5 \n12:05 p.m.\nWhere and how to find multicultural audiences\nAndrea Carrasquel\, Head of Brand Partnerships\, Tumblr\nVinay Shahani\, VP of Integrated Marketing Operations\, Toyota Motor North America \n12:25 p.m.\nMaking authentic creative for multicultural audiences\nYari Blanco\, Senior Manager of Multicultural Partnerships\, Twitter\nRyan Robertson\, Global Head of Brand Marketing\, Popeyes\nLewis Williams\, Executive VP and Chief Creative Officer\, Burrell Communications Group \n12:45 p.m.\nClosing remarks \n12:50 p.m.\nProgramming ends \nFull details about the event and how to RSVP can be found here. \nShare this:\n				Share on X (Opens in new window)\n				X\n			\n				Share on LinkedIn (Opens in new window)\n				LinkedIn\n			\n				Share on Facebook (Opens in new window)\n				Facebook\n			\n				Share on Reddit (Opens in new window)\n				Reddit\n			\n				Email a link to a friend (Opens in new window)\n				Email\n			More\n				Share on Tumblr (Opens in new window)\n				Tumblr\n			\n				Share on Pinterest (Opens in new window)\n				Pinterest
URL:https://www.idahoadagencies.com/event/ad-age-town-hall-debating-multicultural-marketing/
CATEGORIES:Town Hall,Virtual
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