Idaho Ad Agencies

January 20, 2009

REMINDER: Broken Barker Bash

Just a reminder that the Broken Barker Bash is coming up this Friday, January 23rd. Follow the link for full details.

Technorati tags: broken barker bash

January 19, 2009

Headline Roundup for January 19th

Clients Unimpressed by Their Agencies — Still Won’t Switch – via MarketingVOX

Digital Signs a Potential Driving Hazard; LA Politico Proposes Ban – via MarketingVOX

TV, Newspapers Can’t Shortcut Digital, It’s All Or Nothing – via MediaPost

Suit Your Shelf – via Adweek

Technorati tags: marketingvox, mediapost, adweek

January 19, 2009

Jacksons Food Stores Selects New Agency

After a competitive review, Jacksons Food Stores has selected The Agency Creative Network as their Agency of Record, responsible for all marketing, advertising and public relations related activities. The Agency Creative Network was chosen over Stoltz Marketing Group, Oliver Russell, and CLM. The account had previously been held by CLM.

The change of agencies represents a dramatic shift for Jacksons Food Stores, and is a significant win for The Agency Creative Network. The account was a long-time CLM account, and had been with the shop since its days as WRC Advertising. Jacksons is Idaho’s 6th largest privately held corporation, and operates in Idaho, Nevada, Washington and Oregon.

The Agency Creative Network, founded and led by Jane Perlaky, describes itself as an “open network model.” It utilizes talent throughout the area, and assembles teams tailored to individual client needs. Said one member of the team involved in the Jacksons business, this “…shows that clients see the value in smart strategy and creativity, no matter how it comes together.”

Congratulations to The Agency Creative Network on a hard-earned win.

Technorati tags: jacksons food stores, the agency creative network, stoltz marketing group, oliver russell, clm, wrc advertising, jane perlaky