Street level views of marketing & advertising in Idaho
The Idaho Lottery Commission has issued a “Request for Proposal for bids from responsible, responsive, and experienced advertising and marketing firms interested in providing advertising creative services,” according to a recent press release.
Details of the RFP are available on the Idaho Lottery’s website.
Respondents have until 5:00 p.m. Mountain Time on Friday, April 12, 2024 to provide the Idaho Lottery with written proposal submissions.
Back in March, the Idaho Lottery issued a Creative Services Request for Proposal. Not unusual, given that it’s a state agency, and the RFP calendar and process is pretty cyclical.
The question of who will be selected to provide creatives services for the Lottery is still to be determined. But we know one agency it won’t be.
Yesterday, incumbent shop Mitchell Palmer shared a post and video on their LinkedIn page wishing their friends at the Idaho Lottery success in finding their next creative partner.
For background and context, Mitchell + Palmer was awarded the creative portion of the Lottery’s work in 2015, following a similar RFP process.
The new creative services contract is scheduled to go into effect on July 1, 2021, according to the proposed timeline in the Idaho Lottery’s RFP. In 2012, the Lottery first issued separate contracts for creative and media. CLM has held the media portion of the contract since then, and added strategy in more recent years.
As many already know, the Idaho Lottery has issued a Marketing Services Request for Proposal.
From the press release:
The Idaho Lottery is asking marketing and advertising firms to respond to three main service categories that include “Account Services”, “Creative Services”, and “Media Services”.
The initial term of the current advertising and marketing contract with Drake-Cooper of Boise will expire at the end of this current fiscal year on June 30, 2009. Drake-Cooper has been the advertising agency of record for the Idaho Lottery since operations began twenty years ago. “Going out to bid for these services is not a reflection on the performance of Drake-Cooper, but rather a responsible look at how we are doing business,” added Anderson.
Those who wish to respond to the RFP must submit a letter of “Intent to Bid” to the Idaho Lottery no later than 5:00 pm MDT on Friday, March 27th, and written proposal responses are due no later than 5:00 pm MDT on Friday, April 29th. Additional details about the RFP process, timelines and such are available on the Idaho Lottery’s website.