Client-side job opening: Interactive Marketing Specialist

Keeping with the trend of recent job openings, here’s another that came our way from the Idaho Lottery:


The Idaho Lottery is looking for an outstanding Interactive Marketing Specialist to join our
dynamic Marketing Team. This is an exciting opportunity for someone looking to be a part of a fun, fast-paced, innovative team and agency.

The Interactive Marketing Specialist will work on the leading edge of the lottery industry
managing a combination of player club product management, social media marketing and
player relationship marketing along with other marketing duties including digital initiatives
such as web and mobile work and managing and nurturing interactions with players in order
to keep, increase, and engage our player base and increase sales.

This position reports to the Deputy Director of Marketing and will be responsible for the
following duties:

  • Develop and leverage social media to drive player engagement, acquisition, and sales
    growth
  • Create fun, innovative social media promotions and content
  • Oversee and strategize our Very Important Players Club (VIP Club)
  • Provide VIP Club support to players
  • Use Marketo (marketing automation software) to create dynamic campaigns that adapt
    the experience based on a player’s real-time activities. Use real-time intelligence and
    customer signals to deliver personalized experiences.
  • Send and respond to VIP e-mail inquiries
  • Monitor VIP Club KPIs and develop strategies to maximize results
  • Printing and sending new and replacement VIP Club membership cards
  • Work with the Security division to maintain integrity of the Club
  • Develop and run reports to analyze player behavior and manage utilization of player
    data for marketing programs
  • Coordinate and implement new online marketing campaigns and strategies
  • Stay informed on emerging platforms and keep abreast of trends in digital/electronic
    media and communications and appropriately pursue new initiatives such as mobile
    web sites, social media channels, e-newsletters, SMS alerts
  • Strategize improved data driven player focused online marketing opportunities
  • Coordinate a comprehensive player contact strategy, inclusive of database
    development
  • Leverage the internet to promote our products
  • Successfully implement our digital strategy and e-marketing initiatives to support the
    marketing and communications goals
  • Develop new interactive strategies to reach players
  • Measure and evaluate effectiveness of interactive marketing activities
  • Player engagement and player satisfaction analysis
  • Monitor other communities and social media channels to compare and other sites and
    continuously improve our sites
  • Develop strong connections with our players by providing them with information
    directly suited to their needs and interests and by promoting open communication
    through all available channels
  • Managing and optimizing online traffic generation spanning search engine marketing,
    social marketing, and mobile marketing
  • Using web analytics to identify opportunities and ensuring an optimal online
    experience to achieve business results (traffic, conversion, average order value,
    repeat visit rate)
  • Proficient in customer acquisition initiatives including paid search, email, mobile, and
    social media
  • Assist in day-to-day marketing duties

The full job announcement, including qualifications and how to apply can be found on the Idaho Lottery’s site. Applications will be accepted through November 20th.

Job opening: Graphic Designer / Art Director

c308 Marketing in Boise is looking for a Graphic Designer / Art Director to join their team. From the job description:


You are an aspiring graphic designer looking for a digital-first focus in which to build your career. You have a passion for the aesthetic integrity of brands. You value strategic design over trends (although you are well aware of those trends).

If this sounds familiar, we would like to talk with you.

About Us

c308 Marketing has been the digital marketing muscle for digital minded brands for the past 17 years. As one of the oldest digital marketing firms in the state, we have cut our teeth with a wide variety of clients. Ranging from Fortune 1000 companies such as Hewlett-Packard, ViewSonic, Intel, CDW, & Fujitsu-Siemens, to regional clients like the Idaho Lottery, The State of California (many agencies), The University of Idaho, & Covered California.

We are looking for a self-motivated designer with an exceptional talent for fresh conceptual thinking and a beautiful design sense.

Responsibilities

  • Website and Mobile App Interface Designs
  • Logo Development
  • Motion Graphics Creation
  • Digital Content Design

Qualifications

  • Talent. We are looking for the artistic design quality our clients have come to expect from our firm.
  • Work Ethic and Passion. To be successful in the digital marketing world, work ethic, and passion for creating exceptional work is a pillar.
  • Adobe Creative Suite. Working with various software in the Adobe Creative Suite will be required. We move between XD Interface designs, InDesign publications, and Illustrator compositions.
  • CGI, After Effects, and Premiere experience a plus

Please send resume, link to your portfolio, and a cover letter to jobs@c308.com.

Job opening: Creative Director

Drake Cooper has been on a bit of a hiring spree as of late. We’ve noted some of their recent openings in recent weeks, but this one seemed like it warranted extra attention.

Drake Cooper is looking for a new Creative Director to join their team.

From the job description:


Our mantra is – We Build Brands for the Ambitious.

To achieve that statement, Drake Cooper is seeking a collaborative, open-minded, and inspiring creative leader, with a willingness to set the tone by being hands-on. Our new Creative Director will make sure our creativity solves our clients’ most pressing issues and helps them achieve their most significant opportunities.

This is an instrumental creative role in the agency, guiding the creative vision for Drake Cooper. Reporting to the CEO, the Creative Director will oversee a talented group of artists, writers, and creatives charged with developing innovative advertising and marketing for clients that span multiple verticals such as real estate, retail, food and beverage, and travel and tourism. The Creative Director will work collaboratively across the agency developing successful campaigns that reach audiences via traditional, digital, and social platforms.

If you have a career goal to inspire, create, and innovate, this is the role for you.

Who You Are.

  • 10+ years of creative experience — specifically in advertising agencies, with 5+ years in a creative leadership capacity, directly supervising creatives
  • Someone who thinks conceptually, and has experience turning compelling conceptual ideas into successful advertising and marketing
  • Proven track record of breakthrough creative development and business success
  • Culture champion — you will have built and shaped agency culture that has resulted in a highly innovative, diverse, and engaged team
  • Experience in emergent digital visual design trends, including Print, OOH, Interactive, UI/UX, Email, Mobile, and Social
  • Experience overseeing the design of physical brand experiences
  • Deep expertise in developing print, digital, and broadcast campaigns
  • Advanced knowledge of creative development for advertising and promotional spots and content, along with knowledge of scriptwriting, motion graphics, editing, and music
  • Solid strategic understanding of brand strategy and market positioning to ensure a consistently modern voice across multiple client verticals
  • Open-minded and adaptive to how data, analytics, and other innovations can help inform the development of more effective creative
  • An outstanding collaborator and communicator who can work across multiple functions and internal teams with a strong executive-level presence
  • Have a strong appreciation of popular culture and avidly contribute to an understanding of the interests of our clients’ audiences
  • Deep passion for storytelling, advertising, marketing, film, etc.
  • Bachelor’s degree preferred

Full details about the position and how to apply can be found here.

Client-side job opening: Digital Project Manager – Marketing Operations

The J.R. Simplot Company has an opening for a Digital Project Manager – Marketing Operations. From the job listing on their website:

The Digital Project Manager will be primarily responsible for collaborating with key players to coordinate support of day-to-day activities that lead to successful completion of marketing projects. In this role, you will work closely with the Marketing and Sales teams to manage projects related to digital and content marketing, brand awareness, customer insights and sales enablement. This role will act as a digital media buyer to buy and optimize campaigns and will be focused on paid social, paid search, digital ads, programmatic display ads.

Responsibilities (partial):

  • Effectively project manage the tactical execution of multiple projects at a time related to digital and content marketing, brand awareness, customer insights, earned/owned media and sales enablement
  • Collaborate with key stakeholders to effectively manage the marketing planning and editorial calendars
  • Serve as the lead administrator for the content marketing and project management platform. Measure and optimize key performance indicators
  • Continually oversee the marketing plan and ensure tasks and team members stay on track
  • Own all aspects campaigns, including but not limited to composing agency briefs, coordinating legal reviews, ensuring production timelines are met, approving creative assets, buying media, and managing reports
  • Measure and analyze data to tell a story about past campaigns, and apply insights to optimize future initiatives and spending
  • Partner with external agencies/vendors to deliver results and build collaborative relationships.
  • Budget tracking and invoice management

Full details about the position and how to apply can be found here.