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Mitchell+Palmer picks up ISU

As first reported by the Idaho State Journal, Idaho State University has selected Mitchell+Palmer for its first comprehensive, statewide marketing and advertising campaign.

According to the article, the school entered into an eight-month, $975,000 contract with Mitchell+Palmer last month, with the majority of that budget allocated to media placement.

The article also mentions that Mitchell+Palmer previously worked on projects for Boise State University for more than a decade, but given the size and scope of this new relationship with ISU, it seems safe to presume that Boise State has been relegated to the “former clients” category.

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Oliver Russell adds Wieden+Kennedy, Mother London veteran as Creative Director

Oliver Russell announced that Chad Rea recently  joined the agency as its new Creative Director.

From their announcement about the addition:

Chad Rea

“We’re thrilled for a creative leader of Chad’s caliber to join our team,” said Oliver Russell’s president and founder, Russ Stoddard. “He’s got the right mix of expertise, experience, and heart to position the agency as among the best in the world.”

“I knew from the first time I visited Oliver Russell that they had something truly special,” said Rea. “Getting the rare opportunity to live and work with purpose and use our collective talents to make the world a better place is a dream come true.”

In addition to consulting for major brands while creating his own art, Rea has been teaching Texas Creative’s portfolio sequence at the University of Texas in Austin for the past 4.5 years. Previously, he built brands with some of the top creative agencies in the world and worked as creative director at Wieden+Kennedy and 86 the onions, an unconventional ad agency he founded in Los Angeles, as well as holding senior copywriter roles at Mother (London), and KesselsKramer (Amsterdam).

 

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Client-side job opening: Senior Manager, Public Relations and Communications

Truckstop.com is looking for a Senior Manager of Public Relations and Communications to join their team in Boise. From the job listing:

As a core member of the Marketing team, the Senior Manager, Public Relations and Communications is responsible for developing and executing proactive public relations strategies to drive Truckstop.com’s position in the marketplace as the most trusted and innovative solution in the freight community. To improve awareness and influence internal and external perception and reputation for our brand and products, market position and revenue goals.

Essential Job Functions:

  • Work across the company to lead and take a hands-on approach to all aspects of PR and communication initiatives including brand, product, industry, and executive PR from ideation through execution.
  • Develop, plan and execute public relations strategies to proactively create, pitch and generate coverage around important strategic topics/activities and that position us as an innovative thought leader.
  • Drive mindshare with industry analysts and ensure pullthrough on analysts reports of our core product messaging.
  • Identify and cultivate strong relationships with key journalists, bloggers, social influencers, industry influencers, and media representatives.
  • Research, write and distribute press releases and other communication materials (pitches, statements, Q&A’s, bylined articles, tweets, op-ed pieces, internal communications, etc).
  • Work with other teams including HR, executive team, media, content, and project management to create communications and ensure materials and messages are consistent.
  • Lead, analyze, and produce regular PR reports for executive management, identifying key insights, tracking progress and recommending actions for improvement.
  • Develop and distribute materials for social media and manage/respond to posts and comments, partner with content marketing teams to leverage content and key connections.
  • Elevate the profile of Truckstop.com, our products, and culture even further through the development of high-quality award submissions.
  • Serve as the company spokesperson to represent Truckstop.com’s brand in public which may include, industry events and trade associations, press and media relations, and within the communities of Truckstop.com.
  • Responsible for supporting internal communications initiatives, with a key focus on writing internal news articles and developing messaging for company communication.
  • Proactively maintain a variety of external-facing communication assets, including executive biographies, company fact sheets, and digital press kit.
  • Manages agency and freelancer relationships that provide supplmental public relations services.
  • Participates in special projects and other duties as assigned.

Full details and how to apply can be found in the original job listing.

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New hires, new titles

Quick spin around (somewhat) recent new hires and related news:

Over the summer, DaviesMoore added a few new folks to their team: Account Coordinator Andrew Greenblatt, Digital Marketing and Media Specialist Shannon Reilly, and Account Coordinator Nick Kuzio.

Stoltz Marketing Group recently announced the addition of Content Strategist Jake Smith, and Account Coordinator Erick Gutierrez.

Elsewhere, Marc Cowlin was promoted to VP of Content and Digital Marketing at Duft Watterson.

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Expanding footprint

SOVRN recently announced that they’ve expanded into Montana, with the addition of a presence in Helena.

From their announcement and post on their Facebook page:

HELENA, Montana — After 10 years of successful business in Idaho, SOVRN Creative is expanding its operations into Montana. 

In 2008, three friends left the security of a successful marketing agency and started SOVRN, an independent, design-build creative marketing company focusing on brand development and implementation over several media platforms. The agency’s targeted mission is “Have Fun, Be Different, and Deliver an Exceptional Product Every Time.”

Ten years later, the three partners are still doing what they love and are excited to open up shop in the Big Sky State. They have chosen their first Montana employee, Brian Elliott, a Helena-born entrepreneur who is an active member of the the local community and fully driven by his love for outdoor culture.

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Take your swing at a tourney title

BAF Legends of Advertising Golf Tournament

The Boise Advertising Federation’s annual Legends of Advertising Golf Tournament is coming up on Friday, October 5th at Shadow Valley Golf Club.

Registration is now open, and includes a barbecue following the tournament. Students planning to participate in the coming year’s National Student Advertising Competition will be on the course to raise money for their respective ad clubs, and proceeds from the tournament will benefit those clubs as well.

Registration closes October 1st. But don’t wait — space is limited. Contact Dustin Fuller with questions.

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Destination CLM

It seems that CLM is the place to take that next step in your agency career as of late, if the trio of new hires they recently announced is to be used as an indicator.

Senior account manager Josh Mercaldo moved to CLM from Drake Cooper, where he spent the past decade as an account director.

Greg Montemurro joined CLM’s creative team as a digital art director, after spending time with shops such as Foerstel, Stoltz Marketing Group, and Wire Stone.

Digital media manager Ben Adams moved to CLM from DaviesMoore, where he was most recently a senior digital marketing and media strategist.

Congratulations to all.

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Love Communications expands into Idaho, names VP to lead office

Love Communications, a Salt Lake City, Utah-based agency, recently opened an office in Boise, led by Julie Hart, who joined the company in May.

From the press release on their website about the expansion:

“Boise is a natural fit for Love Communications,” said Tom Love, president of Love Communications. “We have an existing client base that spreads across Idaho and we’re ready to keep growing that footprint. With a great new space in one of the most well-known buildings in Idaho, I don’t think we could have found a better place to be. And we can leave Salt Lake City and be in a meeting in Boise within two hours!”

The full press release about the expansion into Idaho can be found here, and more about Julie Hart can be found here.

Love Communications was founded in 1999, has a staff of approximately 40, and 2017 capitalized billings in excess of $50 million, according to their website.

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Job openings at Drake Cooper

We got word recently of a couple new job openings at Drake Cooper:

Art Director

YOU: Strategically-minded-Art Director/Designer-rock star-type person. Highly developed collaborative muscles and concept chops with mad execution skills. Comfortable living and playing in the digital world. Fluent in geek, gradient, GFX and glass half-full vernacular. Not afraid to throw ROI into a sentence, between FTW and a fist bump. Have the talent to backup a huge ego, but you don’t have one. Passionate, driven, curious, resourceful, inventive, friend, problem solver.

US: We have mad love for advertising. We have mad love for advertising. We have mad love for ADVERTISING. And we thrive on creating great work that works. We value drive, debate, breaking trail, please and thank yous, POV, and making things better than we found them. We collaborate fiercely, we play nice and drink beer together. We’re good at what we do, but we’re constantly working to get better, we embrace change, we take risks, we show up, we stay late when we need to and leave early when we can, but we don’t leave anyone hanging. We have your back. We don’t believe in the limitations of titles, we dedicate time to learn and grow. We are artists, nerds, hackers, gamers, coders, storytellers, strategists, analysts, and makers. We don’t work for Drake Cooper, we are Drake Cooper.

Production Artist

How good are you at bringing things to life? Do you need a castle and lots of wires and a lightning storm? Or can you pretty much do everything with a Mac? We’re looking for a killer production artist with proven experience. Someone who has mad attention to detail, and can keep their head when things in the lab don’t go as planned. Strong typographic and layout skills are a must and outstanding organizational skills are a given. Lab coat and goggles not required.

Full details about both positions, and how to apply, can be found via their respective links.