Rockie Awards – The Winners

Earlier in April, the Boise Advertising Federation hosted the 2026 Rockie Awards, recognizing work from around the state. Here are the winners:

BEST IN SHOW

Music Maker Giving Campaign Campaign
Nowhere & Friends Studio for Music Maker


GOLD AWARD WINNERS

Television

The One With The Elk On It
Drake Cooper for Challenge Dairy

Radio

“Dont Be Afraid to Save Money” Radio Campaign
Mitchell + Palmer for Jackson BevCo

Out Of Home & Ambient Media

We <3 Little Emergencies
Stoltz Marketing Group for Primary Health Medical Group

Direct Marketing

The Lead, Winter 2025
Stoltz Marketing Group for Snake River Farms

Online Video & Podcasts

Solar Boy
Porter Pro Media for Big Dog Solar

Digital Advertising

“Elk” Social Media Campaign
Drake Cooper for Challenge Butter

Collateral Material

Ford: American Icon: A Mustang Experience
Namebrand for Ford

Identity Programs

Athletic Club Boise Crest
Against for Athletic Club Boise

Elements of Advertising – Visual

Music Maker Stamps
Nowhere & Friends Studio for Music Maker

Sales Promotion

The Lead, Summer 2025
Stoltz Marketing Group for Snake River Farms

Ad Industry Self Promotion

Season’s Meetings
Drake Cooper

Personal Relations

Athletic Club Boise Kit Reveal: A Community-First PR Launch
Against for Athletic Club Boise

Potpourri

Boise Co-op Market Interior Environmental Design
Against for Boise Co-op Market

Print

Athletic Club Boise’s Head Coach Letter
Against for Athletic Club Boise

Complete Campaign

“We <3 Little Emergencies” Campaign
Stoltz Marketing Group for Primary Health Medical Group


SILVER AWARD WINNERS

Silver Rockie Award winners can be found in this list


CITATIONS

Citations can be found in this list

Congratulations to all, and to those who advanced to the regional competition, good luck in the next round.

Open RFPs — McCall Area Chamber of Commerce and Visitors Bureau

The McCall Area Chamber of Commerce and Visitors Bureau is currently accepting responses to three Requests for Proposals:

Agency of Record
Professional services including, but not limited to, year-round marketing strategy, creative production, media placement, campaign management, email & content marketing, and visual asset coordination. Ability to integrate marketing and advertising with public relations efforts and website content either in-house or alongside other contracted vendors.

Website Rebuild
Professional services including, but not limited to, creative development, design, user experience, SEO, and programming associated with a rebuild and reorganization of visitmccall.org.

Public Relations
Professional services including, but not limited to, media database subscription, pitching, media networking, building journalist database, content creation, press release creation, and soliciting journalists for site visits.

The timeline for the process, according to the Chamber, looks like this:

Timeline:

  • RFP Released: March 2, 2026
  • Deadline for Receipt of Written Inquiries: March 13, 2026
  • Written Responses Distributed: March 20, 2026
  • Proposal Due Date: March 27, 2026
  • Evaluation Committee Meeting: Week of April 6, 2026
  • Interviews (if deemed necessary): Week of April 13, 2026
  • Contract Awarded: April 28, 2026

Full details about each of the three RFPs can be found on the Visit McCall website.

Madam President

116 & West recently announced that Partner Carolyn Lodge has been promoted from Chief Operating Officer to President.

Lodge joined the agency in 2005 as a media buyer, when it operated as Marketing Media Group. Over the past two decades, she has guided growth through acquisitions, departmental development, expanded service offerings, and geographic expansion.

“Carolyn has been with our agency for 21 of our 27 years in business; she’s been my partner for the last 14,” said Edward Moore, founder of 116 & West. “The experience she’s gained as our Chief Operating Officer and the tenacity with which she’s worked since day one indicate to me she’s ready to lead 116 & West.”

Kallee Mendonca, Director of Client Services, VP, echoed a similar sentiment. “She has an exceptional ability to anticipate where the industry is headed while holding our work to the highest standards of craft and creativity. Just as importantly, she is deeply invested in her people and committed to mentoring, supporting, and helping each of us grow. There is truly no one better to learn from or work for, and our agency’s continued growth is a direct result of her leadership.”

More details about Lodge’s promotion can be found on 116 & West’s website.

As an aside, Carolyn has been a professional colleague and friend for many years. This promotion is well deserved, and I absolutely expect to see continued greatness as a result.

Congratulations Carolyn.

Job openings at Duft Watterson

Duft Watterson has two openings that they recently posted via LinkedIn:

Media Operations Coordinator

We’re seeking a Media Operations Coordinator to join our media team and play a critical role in keeping campaigns, billing and reporting running smoothly. This role splits time between supporting media billing and accounts payable processes and assisting with the execution, launch, monitoring and reporting of paid media campaigns across multiple channels and client accounts.

As a Media Operations Coordinator, you’ll support the media team by owning key operational and executional responsibilities across billing, campaign launches and reporting. This role is ideal for someone early in their media or marketing career who is highly organized, detail-oriented and eager to learn both the operational and execution sides of modern media buying in a fast-paced agency environment.

Performance Media Specialist

We’re seeking a Performance Marketing Specialist to join our media team and take ownership of performance media including: SEM campaigns, paid media analytics and conversion tracking across multiple client accounts. In this role, you’ll manage campaigns end-to-end, maintain dashboards and reporting, implement conversion tracking strategies and provide actionable insights to improve performance.

You’ll also have the opportunity to support SEO initiatives, including keyword research, audits, on-page optimization and monitoring organic performance. This role provides exposure to multiple platforms, channels and analytics tools and the chance to grow your expertise in digital marketing within a dynamic, fast-paced agency environment. As a performance marketing specialist, you will work with multiple internal teams and external clients from a wide range of industries.

Full details about each position and how to apply can be found through their respective links above.

Saddling up for another round

Back in September we caught word that Paul Carew exited BrandCraft, followed shortly by the launch of The Trust Department.

He shared the announcement of the launch on LinkedIn.

This marks Carew’s second stint as a founder and agency owner. He previously founded Carew Co. in 2007, which operated until its merger with BrandCraft in 2021.