Call for entries: Ad Age Small Agency Awards

Since virtually every agency in Idaho qualifies as a small agency under Ad Age’s guidelines (sorry Publicis and Accenture Interactive)…

Each year, the Ad Age Small Agency Awards uncover and honor small, independent agencies that are producing innovative and exciting work. These teams strategize and execute groundbreaking ideas to compete with work done by some of advertising’s oldest, largest and most sought-after partners.

The competition is tough, but the reward is big. Finalists will be notified mid-June and winners are announced and celebrated at our Small Agency Conference & Awards, to be held in July 2020.

The final deadline to enter is April 23, 2020 at 5pm EDT

More information about the Ad Age Small Agency Awards, how to apply, and past winners can be found here.

What are you doing on Saturday?

Yes, you.

AIGA Idaho is looking for help.

They need advertising and design professionals to help review and critique student work at Boise State University this Saturday, March 7th between 10 a.m. and 2 p.m.

The event will be held in Room 207 of the Interactive Learning Center – 2120 W University Dr, and volunteers can sign up online now.

This is a great chance to spend a few hours with some talented students (not to mention potential future employees or coworkers), and lend a helping hand to those on their way up.

Job opening: Digital Project Manager

Drake Cooper in Boise is looking to add a Digital Project Manager to their team. From their job listing:

Do you know how to ride a unicycle? Can you ride one while juggling fire batons? Can you ride one while juggling fire batons and effectively managing digital projects?

No? That’s okay. We really just need you to be able to do one of those things and it’s not the unicycle or the batons (although if you can do those things more power to you). What we need is someone with drive, ambition and attention to detail. Things run fast around here and we need someone that can balance lots of different projects while still maintaining focus. Put succinctly, we need a Digital Project Manager. Someone who takes on the management of client projects and ensures each one is delivered on time, within budget and within the scope.

REQUIREMENTS:

  • Passion for digital marketing and technology
  • Excellent written and verbal communication skills
  • Solid organizational skills including attention to detail and multi-tasking skills
  • Experience with Content Management Systems (e.g. WordPress)
  • Experience with Agile/Scrum and related management systems (e.g. Jira) is a plus
  • Experience managing enterprise-level digital projects
  • At least 3 years of digital project management experience

Full details about the position and how to apply can be found here.

Back to basics

UPDATE

Friends from both the Boise Advertising Federation and the Idaho Advertising Federation have reached out to provide additional clarification and context around the awards and the event:

The official name is “The Rockies,” which dates back to 1983.

The annual IAF Creative Awards Competition first launched in 1978 as a statewide competition (previously it was a local only competition of the Boise Ad Club), but it was rejuvenated in 1983 as The Rockies after a judging fiasco in the prior year.

IAF as ‘creator’ of its awards competition is sole authority as to ‘naming conventions’ cited below. Hence, The Rockies Award Ceremony is correct, and may be alternatively stated as The Rockies Award Show, despite assertion to the contrary.

BAF, has made herculean efforts for more than 40 years in hosting the success of the statewide competition on behalf of IAF.

While this is not the first time–nor will it likely be the last–that I’ve drawn the ire of BAF, that doesn’t mean my opinions or observations are necessarily correct. I appreciate those who have taken the time to set the record straight, and always welcome comments and discussion – either here on the blog or via email.

I have been, and always will be, a vocal supporter of agencies throughout the state of Idaho as well as the ad clubs and other organizations, and will continue to promote events, recognize good work, highlight job openings and other relevant information as time allows without obligation or expectation of anything in return.


Original post:

It’s awards season all over the place.

Unfortunately, our friends at the Boise Advertising Federation have gotten lax — dare I even say lazy — with their naming conventions for the state’s creative awards show.

So, to help get things back on track, or for those who may be new to the game, here’s a little cheat sheet for reference:

Rockie Award (Singular)
An individual award for creative excellence. Can be Silver or Gold.
Shorthand: Rockie
See also, for reference/comparison: Academy Award/Oscar, Golden Globe Award/Golden Globe

In context: Against won a Gold Rockie Award in Sales Promotion for the Auya Co. Tradeshow Booth
–or–
Brad Pitt won the Oscar for Best Supporting Actor for his role in Once upon a Time…In Hollywood.

Rockie Awards (Plural)
Two or more awards for creative excellence.
Shorthand: Rockies
For reference/comparison: Emmy Awards/Emmys, Academy Awards/Oscars

In context: Drake Cooper won 4 Gold and 18 Silver Rockies in 2017.
–or–
PARASITE won four Academy Awards, including Best Picture, Director, International Film, and Writing (Original Screenplay).

Now, this is where it gets a little tricky. Stay with me here.

Rockie Awards Show (Event)
The annual awards show where multiple Rockie Awards are presented
Shorthand: the Rockies
For reference/comparison: Emmy Awards Show/Emmys, Golden Globe Awards Show/Golden Globes

In context: Drake Cooper’s 18 Summers campaign for the Idaho Travel Council won Best of Show at the 2019 Rockie Awards Show.
–or–
2020 marked Ricky Gervais’ 5th time hosting the Golden Globes.

The annual event is NOT the Rockies Award Show (there’s no such thing as a Rockies Award – see singular above), nor is it the Rockies Awards Show (also no such thing as Rockies Awards – see plural above), as it has been referred to in recent years.

You’d never see the Academy of Motion Picture Arts and Sciences refer to their event as the Oscars Award Show or Oscars Awards Show, would you?

It may seem minor to some, but details matter. And lack of attention to those details makes the entire organizing body look bad.

Let’s do better Boise Ad Fed.

Familiar names among IBR’s 2020 Women of the Year

In December the Idaho Business Review released their list of the 2020 Women of the Year. 50 individuals were recognized out of the 220 nominations and applications, and included those in a wide range of industries and professions, from education and health care to science, government and fine arts.

Among this year’s honorees were a few familiar names in and around the advertising world:

Rhea Allen, Peppershock Media (Circle of Excellence)

Kate Holgate, Stoltz Marketing Group

Maria Walker, Drake Cooper

Congratulations go out to these three, and to all of the honorees.

This year’s gala will be held on Wednesday, March 11th at the Boise Centre, where the Idaho Business Review will also name the 2020 Woman of the Year — the overall top winner based on scores from the judges and staff.

The 2020 gala will celebrate women leaders from Salmon to Idaho Falls and Coeur d’Alene to Pocatello who have made their mark as healers, warriors, storytellers, trailblazers and connectors. It will also recognize women from Idaho’s history who have paved the way for leaders of today and will recognize women who are building on that legacy for the future. Tickets are available online, and the full list of honorees can be found on the Idaho Business Review’s site.