The Rockies, 2020 edition

May 16, 2020.

That was the date for The Rockies, and it was set many months in advance.

But then, as Ryan Reynolds so eloquently put it recently…

Nevertheless, the Boise Advertising Federation quickly shifted, and held the show entirely online, with attendees watching and chatting via YouTube.

All in all it was a tremendous success, and everyone involved in making it happen deserves a ton of credit.

Missed the show? You can view it in its entirety here:

Selected winner highlights

Best of Show

Drake Cooper, Bornstein Seafoods – These Hands
Elements of Advertising – Visual

Gold Rockies

Mitchell Palmer, Idaho Lottery – Holiday Joy

Drake Cooper, Your Health Idaho – Voices of Pain

Duft Watterson, Geisinger – Geisinger LLE

Senestre Creative, Bodega Boise – Bodega Boise Reverse Graffiti
Out of Home

SOVRN, Carroll College – Carroll College Direct Mail
Direct Marketing

Duft Watterson, Geisinger – Long Live Everyone Video
Online Video & Podcasts

Front Runner Films, Ballet Idaho – The Divine Dissatisfaction
Digital – Branded Content & Entertainment

Simplot Technology & GLG, Simplot Foods – Simplot Foods Website
Digital – Websites

Name Brand Promotions, Simplot – 2020 Customer Focus
Collateral Material

Against, Killer Creamery – Killer Creamery Whaley Pint

Drake Cooper, Bornstein Seafoods – These Hands
Elements of Advertising

Name Brand Promotions, Mill 95 – 2019 Craft Brewers Conference
Sales Promotion

Idaho Lottery, Idaho Lottery – Guinness World Records Setting Event
Public Relations

Stoltz Marketing Group, Stoltz Marketing Group – Before I Go Book
Ad Industry Self Promotion

St. Luke’s Marketing, St. Luke’s – Fit One Healthy Living Expo
Public Service

1890 Productions, Mission 43 – Direction Through Solitude

Mitchell Palmer, Idaho Lottery – 5 Star Draw
Complete Campaign

Student Gold

James Trayford, Interfraternity Council at the University of Idaho Rebrand
Identity Programs

Gold Rockie winners were automatically forwarded to the District XI AAF Regional Competition, and Silver Rockie winners had the option to submit their entries as well. Notable winners from Idaho at that level included:

Stoltz Marketing Group, Stoltz Marketing Group – Before I Go Book
Silver ADDY, Advertising Industry Self Promotion

Duft Watterson, Idaho Transportation Department – ITD Candy Cones
Gold ADDY, Ambient Media – Guerilla Marketing

Senestre Creative, Bodega Boise – Bodega Boise Reverse Graffiti
Silver ADDY, Ambient Media – Guerilla Marketing

The complete list of Gold and Silver Rockie winners can be found on the BAF site, and the full list of Regional ADDY winners can be found on the AAF District XI site.

Congratulations to all.

Nationwide search underway: Chief Marketing Officer and Executive Director, Communications – University of Idaho

The University of Idaho, through Parker Executive Search, is conducting a national search for the next Chief Marketing Officer and Executive Director, Communications.

Excerpts from the full position description:

About the position

The Chief Marketing Officer and Executive Director, Communications provides visionary leadership and direction over the University’s branding, marketing and strategic communications. Reporting to the President, the position offers an exciting opportunity for an ambitious leader to build a university branding strategy in alignment with the University’s mission, vision and principles and values, while executing such strategy with the resources needed to be successful in an evolving and complex space.


The successful candidate will possess a Bachelor’s Degree in an applicable field related to communications or marketing with at least five (5) years of experience in the field of communications, marketing and/or public relations. In addition, the successful candidate will have demonstrated leadership experience in a complex academic, public or private sector environment.

Application process

The Search Committee invites letters of nomination, applications (letter of interest, full resume/CV, and contact information for at least five references), or expressions of interest to be submitted to the search firm assisting the University. Review of materials will begin immediately and continue until the appointment is made. It is preferred, however, that all nominations and applications be submitted prior to July 20, 2020. Please send materials to the following:

Laurie C. Wilder, President
Porsha L. Williams, Vice President ||
Phone: 770-804-1996 ext. 109 || Fax: 770-804-1917

The University of Idaho is an equal opportunity and affirmative action employer. It is the policy of the regents that equal opportunity be afforded in education and employment to qualified persons regardless of race, color, national origin, religion, sex, age, disability, or status as a disabled veteran or Vietnam-era veteran. It is also the policy of the University of Idaho to not discriminate based on sexual orientation.

New hire at 116 & West

116 & West recently announced that they’ve added Vanessa Pollitt to their team as an Account Coordinator in their Boise office.

Prior to joining the agency she was a Brand Specialist with, and spent roughly three years with the Pac-12 Network before that. Vanessa has an MBA from the University of Oregon, and a BA in Sociology from Cal Poly, San Luis Obispo, according to her LinkedIn profile.

My challenge to you

As you likely know by now, The Rockies have gone virtual this year. And part of that event will include 3D elements. You can find all the details about The Rockies and how to order your 3D glasses here.

While you’re there, you can make a donation to the Idaho Food Bank through the event page, and the Boise Advertising Federation has committed to matching donations, up to $500.

Now, here’s my challenge:

When I ordered my glasses, I made a $50 donation. I challenge you — yes you — to do the same.

Now, if you’re not in a position to do so, I understand. The last thing I want to do is put anyone in a difficult spot. But for those who are able to, it’s time to give a little back one of the many organizations that do so much to help those throughout the state of Idaho.

If you’d prefer to give to another organization on your own, great! There are hundreds of deserving non-profits that will take any help they can get — you can find 611 alone on Idaho Gives.

As an aside, perhaps one of our friends from the BAF can stop by and leave a comment with an update on how donations are coming along.

I applaud the Boise Ad Fed for putting this together, and give them tons of credit for making the best out of the tough spot they’ve been put in this year. Looking forward to seeing the show come together on the 16th, and recognizing the best of a lot of great work.

Client-side job opening: Copywriter

Lovevery, a direct-to-consumer startup based in Boise, is looking for a Copywriter to join their team. From the job listing on LinkedIn:

We are looking for a conceptual Copywriter to join the team with a background in customer acquisition, brand, and digital product work. We’re looking for a creative problem solver who is passionate about telling stories and crafting writing that makes customers feel understood and compelled. You’re a conceptual thinker who can bring your ideas to life in new and inspiring ways. You have a high level of craft in all facets of your writing, short form, long form, and in-product. This position reports directly to Lovevery’s cofounder and president. It’s necessary that you work well with little oversight but are skilled at collaborating and also ultimately enjoy processing the results of your work with a broader team.

They’re looking for candidates with 7+ years of agency or in-house experience, and demonstrated success in product storytelling and direct response marketing, among other things.

Full details about the opening and how to apply can be found here.