Allyship & Action Summit: The State of Equity

The Allyship & Action summit series are programs that gathers voices to have tough conversations about racism and discrimination in the industry through experiences, education and goals.

The next summit — The State of Equity — takes place October 29th and 30th. From the event’s description:

We’re all feeling the ominous weight of this upcoming election. It’s weighing down your teams, families, and society. It’s the most important election cycle in our lifetimes.

At the end of the day, despite who’s in office in 2021, we still have work to do to ensure equity in our industry. Join Mark Read, Fernando Machado, Imani Barbarin, Sereena Abbassi & more!

Find more details and register here.

Micron consolidates PR and marketing

PRWeek recently reported that Boise-based Micron Technology has consolidated its PR and marketing work to a cross-agency Interpublic Group team led by Golin.

The team will be handling global PR and integrated marketing and supporting Micron with crisis and issues-related communications duties. According to the article, the cross-agency group, called teamM, also includes Weber Shandwick and digital marketing shop MRM.

Read more about it in the PRWeek story.

What this ultimately means for local shops that have been doing project-based work for Micron remains to be seen. Given the size of the company and the nature of those types of projects, however, I suspect they will continue to some extent.

Client-side job opening: Digital Project Manager – Marketing Operations

The J.R. Simplot Company has an opening for a Digital Project Manager – Marketing Operations. From the job listing on their website:

The Digital Project Manager will be primarily responsible for collaborating with key players to coordinate support of day-to-day activities that lead to successful completion of marketing projects. In this role, you will work closely with the Marketing and Sales teams to manage projects related to digital and content marketing, brand awareness, customer insights and sales enablement. This role will act as a digital media buyer to buy and optimize campaigns and will be focused on paid social, paid search, digital ads, programmatic display ads.

Responsibilities (partial):

  • Effectively project manage the tactical execution of multiple projects at a time related to digital and content marketing, brand awareness, customer insights, earned/owned media and sales enablement
  • Collaborate with key stakeholders to effectively manage the marketing planning and editorial calendars
  • Serve as the lead administrator for the content marketing and project management platform. Measure and optimize key performance indicators
  • Continually oversee the marketing plan and ensure tasks and team members stay on track
  • Own all aspects campaigns, including but not limited to composing agency briefs, coordinating legal reviews, ensuring production timelines are met, approving creative assets, buying media, and managing reports
  • Measure and analyze data to tell a story about past campaigns, and apply insights to optimize future initiatives and spending
  • Partner with external agencies/vendors to deliver results and build collaborative relationships.
  • Budget tracking and invoice management

Full details about the position and how to apply can be found here.