Remembering Gary Martinez

Those who have been around this business for some time may remember Gary Martinez.

In 2000, Gary, together with Chad Connally, founded AB Positive — an interactive shop that was subsequently acquired by es/drake (now Drake Cooper) in 2006.

Recently, Chad shared on his Facebook page news of Gary’s passing during the Ironman 70.3 North American Championship St. George.

From Chad’s post:

Sometimes a human comes into your life and changes you forever. Gary Martinez was that kind of guy. Heartbreaking to hear this news. Details from his Triathlon coach below:

Hi all,
Last Saturday, over 2000 athletes toed the line at the water’s edge for the St. George 70.3. One of those athletes was Gary Martinez, from Boise, Idaho. St. George would be Gary’s second 70.3, and like most triathletes who pick up triathlon later in life, the swim start would bring forth feelings of excitement and nervousness. Excitement to get started, and nervousness for the unknown that is inherit to endurance racing.
As his coach, I was especially proud of Gary this season. He had made a concerted effort to confront his fears and obstacles head on. Open water swimming made Gary nervous: so he swam in the pond multiple times per week until open water swimming felt second nature. Hills intimated Gary, so he committed to riding three continuous laps of the infamous “Boise Dump Loop” as a key training ride. What was once intimidating was now just another weekend workout. Over the two years I worked with Gary, I got to know a complicated man who was always clear on his priorities: family, faith, work, and personal fitness. When we first started working together he recommended we schedule a weekly coaching call- just 15-20min to touch base and review the week. At first I naively thought I would be the one teaching Gary about training, triathlon, etc. Instead, during those calls Gary taught me how to be a better coach by simply listening. Half the time we talked triathlon training, but the rest of the time we talked about family, faith, or work. When we first started those calls Gary was a client, but soon he became my friend.
We spoke the day before the race about focusing on the elements of the race within his control: his pacing, his nutrition and hydration, his focus. We agreed that his finishing time will simply be a reflection of how well he manages these elements.
Back in his hotel room the night before the race, Gary spoke with his family on FaceTime. They could not make it to the race, but Gary’s wife, Jessica, had slipped drawings from their two young children into his travel bag. Gary had embraced triathlon as a way to improve his quality of life and to set a healthy example for his three children. Though in this moment he was away from family, triathlon was a way Gary could extend and improve the quality of time with his family for years to come.
On the morning of May 1st, 2021, Gary Martinez toed the line at the water’s edge. He was ready to conquer the St. George 70.3 course.
I was later told approximately half way through the swim course Gary suffered a massive cardiac event. He died soon after being brought onto a race support boat.
Some of you may have know Gary. But for those of you who did not: he was a husband, father of three, business man, friend, and triathlete. His friends have started a GoFundMe for his wife, Jessica, and his three beautiful children, Sam, Elaine, and Angelo. Please consider donating to his family during this time of sudden loss. Gary was self-employed and the primary income earner for the household, and any amount will help build a nest egg to help his family through the future. If you would like to be informed about funeral services or simply want to share a story about Gary, please respond to this email.
Antonio Gonzalez
Tri Town Bicycles

A GoFundMe fundraiser has been set up for Gary’s family.

Our condolences go out to Gary’s family, his friends, and all who knew him.

Job opening: Web Developer at Rizen Creative

Spotted recently on LinkedIn.

Rizen Creative is looking for a Web Developer to join their team. From the job listing:


Rizen Creative is looking for a kick-ass coder that has a genuine love for programming. You’re an open-minded creative thinker who loves to hang around others that love talking about ways to make the web a cool place for customers. And, you want to help clients not just succeed, but stand apart in the digital universe.

Continue reading “Job opening: Web Developer at Rizen Creative”

Rockies – the winners

Saturday evening, The Rockies happened. As an in-person event. Outdoors.

There was sun, and rain, and wind, and even some lightning in the distance. But Idaho spring weather aside, much credit to the Boise Advertising Federation and Idaho Advertising Federation for pulling off the show, making it comfortable for those who attended in person, and for offering a livestream for those that chose to watch from afar.

And now, a few highlights.

Best of Show

Duft Watterson
Idaho Transportation Department, ITD Distracted Driving Image

Gold Rockies

Mitchell + Palmer
Idaho Lottery, Goodness at Play

Mitchell + Palmer
Tobacco Connection, Uncle Bob – Wisdom | Trouble | #1

Duft Watterson
Washington Trust Bank, Can’t

Duft Watterson
Idaho Transportation Department, Ice Chest Stickers

Duft Watterson
HiRoad, HiRoad Car Mailer

Porter Pro Media
Bison Boys, Bison Boys

Duft Watterson
ITD, Distracted Driving Image

Name Brand
Mill 95, Here for the Hops

Drake Cooper
Light & Motion, Stella Pro Identity

Porter Pro Media
Bison Boys, Bison Boys Trailer

Name Brand
44 North Vodka, Vodka Grown in Idaho

Drake Cooper
Drake Cooper, 100% Employee Owned

Redfox Visual
#StopTheSpread

CLM Marketing & Advertising
Flying Pie, Flying Pie Brand Box

CLM Marketing & Advertising
Flying Pie, Flying Pie Brand

Gold highlights from the livestream, for those who are interested.

Silver Rockies

Far too many to list, but highlights from the Silver Awards portion of the show started here.

District XI ADDY Awards

Following the Rockies judging, all Gold winners are automatically forwarded to competition at the regional level, and Silver award winners had the option of forwarding their entries as well. Among those receiving ADDY Awards at the regional level were:

Silver ADDY
Porter Pro Media
Bison Boys, Bison Boys Trailer

Gold ADDY
Drake Cooper
Drake Cooper, 100% Employee Owned

Regional ADDY Best of Show
Against
Payette Brewing Company, Payette Can Redesign

The National ADDY Awards Show will be held virtually on June 11th.

Missed the show, or want to watch it again? The full livestream — including the evening-ending fireworks — is available on YouTube.

Congratulations to all of the winners.

Hoopes, there he is

Yeah, I went there

Drake Cooper recently announced that Patrick Hoopes has joined the team as their newest Creative Director.

Hoopes began his career as a copywriter at Sponge in Chicago, and rose through the ranks to become Associate Creative Director before jumping to GTB, formerly Team Detroit. He then ventured client-side for a stint before returning to the agency world, as a Creative Director at 90Octane in Denver.

Read more about Patrick on Drake Cooper’s Reverb.

SMG has a new SAM

Be gone, acronym soup!

Stoltz Marketing Group recently announced that they’ve added Kirstin Delp to their team as a Senior Account Manager.

Before joining Stoltz in March, Delp was most recently a Senior Strategic Account Manager with Boulder, Colorado-based Ascent360, and held a similar role with Leisure Trends Group prior to that. She is originally from Vancouver, B.C., and is a graduate of the University of British Columbia.