The cycle repeats itself

If you follow an industry long enough, you start to see the same patterns and cycles repeat themselves every so often. The ebbs and flows of staffing as clients come and go through different shops. The shouting from the rooftops PR pushes, followed by periods of radio silence.

This one is no exception.

Every decade or so, there’s another wave of new businesses that make an appearance. Call them agencies, call them creative shops — whatever label you choose to put on them, it happens like clockwork. Some survive, some thrive, and others wilt away.

Often, those new agencies are formed by senior or experienced staff from other agencies that want to be in charge of their own destiny.

A decade ago, it was the likes of Carew Co., Red Sky, Sovrn, The Agency Creative Network, and Mitchell Palmer who made their grand entrances.

And like clockwork, another chapter in this story is being written.

It started a little over year ago with Duft Watterson, whose namesakes split from Stoltz Marketing Group to hang up their own shingle. Our friends at Boise Dev recently published a piece on them.

It continued earlier this year with the launch of Against. Founded by former Drake Cooper staffers Jennie Myers and Brad Weigle, Against bills themselves as a creative company that “focuses on helping companies define their purpose and rebel against the norm.”

Collectively, Myers and Weigle have over 20 years of experience, and have worked with clients in myriad industries, from finance and technology to consumer packaged goods, real estate and much more.

In addition to launching Against, Myers and Weigle have also developed a unique certificate of innovation and design (ID:EA Certificate), offered through the College of Innovation and Design at Boise State University.

Once again, the cycle repeats itself. The question remains — who else will join this latest group?

Meanwhile, at Oliver Russell

Our friends at Oliver Russell have seen their fair share of changes over the past few months, including new titles, new faces, and new job openings:

In February, Mike Stevens was promoted to Design Director, where he’ll be responsible for oversight over design initiatives within the agency, and management over Oliver Russell’s growing design team.

Also in February, Brian Millar was promoted from public relations intern to Studio Writer. Millar’s background is in journalism, and he also works as a freelance reporter for Boise Weekly.

These changes follow the addition of Rob Osler, who joined Oliver Russell in December as Managing Director. Osler previously held roles including director of brand strategy at Microsoft and senior vice president at Salt Branding.

On the job openings front, Oliver Russell has a couple positions they’re looking to fill:

PR Manager / Director

This individual will lead our PR practice, elevating the impact of organizations striving to do good for people and our planet.

Studio Designer

We’re looking to hire a purpose-oriented design all-star to complement and strengthen our team as we grow our roster of clients, which currently stretches from Silicon Valley to the Smithsonian.

Full details about those two positions and how to apply can be found via their respective links.

We’re also hearing word that a new account manager joined the Oliver Russell team in March. Stay tuned — more details on that down the road.

Job opening: Creative Director

CLM Marketing & Advertising in Boise is looking for their next Creative Director. From the job description:

As the Creative Director you’ll be the creative team’s most experienced at big idea generation, concept development, mentoring/motivating, and recommending creative team assignments. You’ll lead creative presentations and co-lead new business pitches. You’ll make sure the creative product is on objective, on time and on budget. You’ll play a key role in helping to evolve the CLM brand and culture of CLM 3.0.

Candidates should have at least five years experience leading and directing a growing creative team, and compelling copywriting and storytelling experience.

Full details about the position and how to apply can be found on CLM’s website.

Job openings at DaviesMoore

During a recent visit to DaviesMoore’s website we noticed a couple of job openings:

Production Designer

The Production Designer creates and modifies print and digital ads for use in various media, ranging from print advertising to digital banners, mailers, brochures and other collateral. The PD prepares files for production confirming specifications, technical details and ensuring all quality standards are maintained. The PD role is approximately 75% production, 25% design. 100% attention to detail.

Requires expertise working with the Adobe Creative Suite and Adobe Creative Cloud-based software, specifically creating original design work in Photoshop, InDesign and Illustrator while adhering to brand guidelines and best practices. Also requires experience in creation of production and print-ready/mechanical files from design renderings or mockups. Must be fast, thorough and able to manage a high volume of projects with attention to detail for copy and layout to ensure consistency and best delivery for messages both visual and written.


Front-End Developer

The successful candidate for this role will be someone who is dynamic and innovative in their approach to web development. We are looking for someone who can collaborate, conceptualize, build and maintain websites for a variety of clients.

We take pride in developing a custom, responsive web experience tailored to the brand’s objectives while integrating into the overall marketing strategy seamlessly. We seek to provide our clients with engagement websites that don’t simply provide a brochure of products and services but start and continue a dialogue with its visitors.

This approach to web design and development requires someone who doesn’t just build a site to an XD file or to meet client requirements, but rather someone who thinks beyond what the client says they want and provides the best solution for what will really move the dial for their business. Knowing when it makes sense to add interactivity or unique functionality, having the confidence to build your vision and coach the client requires someone who is a self-starter and constantly stays on top of trends in web design. This person will always be educating themselves to create new ways of engagement via the web regardless of the device a person chooses to access it.


Full details about these positions and how to apply can be found through their respective links.

Job opening: Graphic Designer

Rizen Creative in Boise has an opening for a Graphic Designer. Interested? Here are a few details:

You are an overachieving, confident and talented Graphic Designer who tells stories with unique and impactful design for digital and print. You love creative briefs, asking questions and live to see brand stories told with consistency. All things digital are places you love to play and thrive in.

If the above fits you, you might be underdog material. You enjoy daily challenges, collaborating with a team to produce only the best work, and are passionate about your ideas. You embrace mentorship and art direction but are curious by nature and love to explore a host of mediums expanding all possibilities. Most importantly, you’re a team player.

Sound like you? If so, Rizen Creative just might be the fit you’re looking for. Details and responsibilities for the position and how to apply can be found at https://www.rizencreative.com/careers/graphic-designer/

New hire at Red Sky

Red Sky recently announced that Sean Olson joined their team as a Content Strategist:

Sean previously held the role of Content Marketing Manager at Agri Beef, and was a reporter at the Idaho Business Review prior to that. He’s a graduate of the University of Idaho.