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Category Archives: observations
Putting an APB out for…
…anything interesting of exciting happening in Northern Idaho. Or Eastern Idaho for that matter. Heck, interesting period would be good.
Anyone?
Feel free to drop me an email, or leave a comment here.
Howard Marguiles on the Creative Brief
Recently, I came across an entry on the Ad Age Small Agency Diary from Howard Marguiles, associate creative director/copy at Palio in Saratoga Springs, NY.
This particular piece was titled “What Are You Packing Into Your (Creative) Briefs?” and was all about — you guessed it — the value of a good creative brief.
An excerpt from [...]
Posted in articles, observations
Tagged ad age, creative brief, howard marguiles, palio, small agency diary
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Hey Seattle, Need a Vacation?
[ May 7, 2009; ] The folks at the Idaho Travel Council, with the help of Drake Cooper and North by Northwest, want to send a family from Seattle on vacation in Idaho.
The catch? They’re going to film the vacation as part of a reality show on Idaho travel.
Still interested? Take a look at the Adventures in Living casting call [...]
Posted in events, news stories, observations, worth mentioning
Tagged drake cooper, idaho travel council, north by northwest
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What Makes a Good Creative Director
Our friends at The Denver Egotist recently published a two-part series (and rant) on What Makes a Good Creative Director.
Some highlights from Part 1:
The creative director is the last line of defense.That is the last line of defense. When no one else in the creative department knows where to take a job, or how to [...]
Posted in articles, observations
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Playing the Guessing Game
That’s been the activity-of-the-week in the Treasure Valley, in parts of the marketing and advertising world at least.
Why, you ask?
Because everyone wants to know who “New Boise Agency” is.
Let’s rewind just a bit.
On Monday March 2nd, a full page ad was published in the Idaho Business Review, teasing the launch of a New Boise Agency, [...]
Posted in agency news, observations
6 Comments
Drama Surrounding the Idaho Department of Commerce
Yes, we’re aware of the drama surrounding the Idaho Department of Commerce’s selection of Development Counsellors International to handle PR, and the uproar that has unfolded since the news came out Tuesday afternoon.
Rumors and speculations are flying this morning, but nothing that can be confirmed as of yet. Stay tuned.
Technorati tags: idaho department of commerce, [...]
Posted in observations
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Opinions are like…well, you know
Everybody’s got one.
And when it comes to the College of Western Idaho these days, there’s certainly no shortage.
The Idaho Business Review, and their 60+ comments, leave very little to wonder about where they stand.
TechBoise has an opinion, with more insight and intelligent conversation than what I saw happening on the Idaho Business Review’s site.
Even The [...]
Posted in commentary, education, observations
16 Comments
24 Hours Later
This isn’t a post about advertising. Or marketing. Not jobs, layoffs, news or trends either.
This is about life. And about people.
David Armano is one of many that I follow on Twitter. In addition to being active on Twitter he works in the agency business and publishes a blog. On Tuesday evening, he introduced those who [...]
Posted in commentary, observations
2 Comments
Opening Thoughts for 2009
2009, by all accounts, is going to be a difficult year. But you don’t have to let it get to you. Here are a few thoughts to get the year started:
You will have to work hard this year. So will everybody else.
The work isn’t just going to come to you. You’re [...]
Posted in observations
1 Comment
More on the Idaho Department of Commerce Public Relations Contract Saga
SEE UPDATE BELOW
There’s been a flurry of talk, rumor and speculation around the Idaho Department of Commerce, and the news that they had awarded their Public Relations contract to a firm based out of New York.
First, some housekeeping. For those who are not yet aware, word came out Tuesday afternoon via the Idaho Business Review [...]