Reading Room

The Reading Room is where you’ll find book recommendations, links to articles, and other interesting materials.

Past You Should Be Reading Highlights:

The Two-Second Advantage: How We Succeed by Anticipating the Future–Just Enough

View From The Cheap Seats: A broader look at advertising, marketing, branding, global politics, office politics, sexual politics, and getting drunk during a job interview

Out of Our Minds: Learning to be Creative

The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition

Hoopla

The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age)

The Mesh: Why the Future of Business Is Sharing

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

What Women Want: The Global Marketplace Turns Female Friendly

From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War

The Elements of Typographic Style

Rework

Truth, Lies and Advertising : The Art of Account Planning

Baked In: Creating Products and Businesses That Market Themselves

Ogilvy on Advertising

Fascinate: Your 7 Triggers to Persuasion and Captivation

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series)

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation