Street level views of marketing & advertising in Idaho
As 2019 came to a close we got word that veteran account manager Josh Mercaldo made the move to Rizen Creative.
Josh has spent the better part of the past two decades in the agency world, first with Mediaphex, which later merged to become Wirestone (now part of Accenture Interactive), then Publicis, followed by a decade-plus with Drake Cooper, and most recently CLM.
He is a graduate of Idaho State University, and lifelong Toronto Blue Jays fan.
As first reported by the Idaho State Journal, Idaho State University has selected Mitchell+Palmer for its first comprehensive, statewide marketing and advertising campaign.
According to the article, the school entered into an eight-month, $975,000 contract with Mitchell+Palmer last month, with the majority of that budget allocated to media placement.
The article also mentions that Mitchell+Palmer previously worked on projects for Boise State University for more than a decade, but given the size and scope of this new relationship with ISU, it seems safe to presume that Boise State has been relegated to the “former clients” category.
Idaho State University in Pocatello, Idaho has an opening for a Director of Marketing and Communications. From their job listing:
The Director for Marketing and Communications is responsible for setting the strategic direction and planning, coordination, and management of the university’s marketing, public relations and strategic communications program. The Director works with both external and internal constituencies to strategically create and communicate the university’s messages and ensure overall continuity of institutional brand consistency and image.
Full details about the position can be found in the original listing.
Red Sky Public Relations has added to their staff once again.
Ashley Ford has joined the organization as Public Affairs Practice Group Leader, where she’ll be heading up their new Public Affairs practice. This practice will serve as the Idaho component of a regional affiliation that also covers Oregon and Washington. “We see opportunities for a sophisticated, non-partisan public relations approach to working with government at all levels in Idaho,” said Red Sky President Jessica Flynn.
Prior to joining Red Sky, Ashley was the Principal Land Use Planner of the Rose Law Group’s Boise office, where she was involved in a wide range of land use and development issues. She holds a Masters degree from Idaho State University, and a Bachelor of Science degree from Truman State University.
Congratulations Ashley.