Headline Roundup for March 30th

Product Placement Goes Local – via Ad Age

Study Finds Americans Becoming Screen-Based Multi-Taskers, But TV Still Dominates – via MediaPost

Media X: Past Perfect – via MediaPost

Siloed: Clients Lag Agencies In Integrated Opportunities – via MediaPost

Newspapers Fail To Harness Readers’ Social Power – via MarketingVOX

Do You Have a Killed Idea?

Steve Hall, Publisher of AdRants and co-founder of MarketingVOX, together with the folks at Blurb, are looking for the best of what never saw the light of day: the Killed Ideas.

From the Killed Ideas website:

We want ideas that could have changed the face of advertising, elevated a client’s brand to new heights, or won a webby – but instead ended up on the cutting room floor. TV campaigns, microsites, print goodness, viral – you name it, we want it. Whether it’s traditional or cutting-edge, we’re looking to show the best ideas to an audience who appreciate a killer campaign when they see it.

They’ve been accepting submissions for just over a month, but have extended their deadline until Tuesday, April 7th.

So if you’ve done some outstanding work that just never made it out the door, submit it at Killed Ideas and see how it stacks up against the rest. And of course, you can also follow Killed Ideas on Twitter.

Upcoming AIGA Event – Drink for Design

The next AIGA Idaho Drink for Design event is coming up on Thursday, April 23rd. From the group’s website:

All designers need to be hydrated to keep up with all that creative genius out there, whatever your choice of liquid may be, i.e., vitamin induced pump-you-up water, cola, beer, mixed drinks… Come and enjoy liquid refreshment together and refuel your creative juices*.
*please no spewing

Details are as follows:

Date: Thursday, April 23rd
Time: 6:00 pm
Location: The Modern Hotel, 1314 W. Grove St, Boise ID

For questions or more information, contact the AIGA Idaho folks.

Idaho Business Review’s Idaho Women of the Year

Congratulations to the recipients of the 2009 Idaho Business Review’s Idaho Women of the Year honors.

As always, the 50 women selected are all incredibly talented in their own right. This year’s honorees include a couple of familiar names in the marketing world, such as:

Congratulations to both, and all of this year’s honorees.

Oliver Russell Wins in Houston

Work from Oliver Russell was recognized recently at the Houston Advertising Federation’s ADDY Awards Show.

In total, five campaigns that Oliver Russell produced for Hewlett Packard’s Personal Systems Group were recognized, including:

  • Two Gold ADDY Awards
  • Two Silver ADDY Awards
  • One Citation of Excellence.

The agency has made photos of the work available on their website.