The Idaho Ad Agencies blog covers the marketing, advertising and communications industry in Idaho. We do not delve into events outside of that scope or arena.
We now return to our regularly-scheduled programming.
Headline Roundup
Just because we haven’t done one of these in a while… A few headlines from around the industry:
Local TV, Radio Ad Market Poised To Rebound: May Top $34 Bil By 2014 – via MediaPost
Welcome to the New Normal – via Talent Zoo
Employee Benefits – via Brandweek
Hiring Freeze Starts to Thaw as Agency Business Hunts for Talent – via Ad Age
Just What Is a Creative Director?
Phil Johnson, of PJA Advertising and Marketing, recently published a good piece on the Ad Age Small Agency Diary: What the Hell Is a Creative Director Supposed to Be?
An excerpt from Phil’s piece:
I’ve come to the conclusion that the job of creative director is bigger and more important than any one task. Rather than the person with the best ideas, or the person who is the best judge of good work, or the person who can best manage the creative process, a creative director needs to shape the creative brain of the entire agency and build a creative conscience. His influence extends well beyond the creative department. This conviction has made me question many of the traditional expectations for a creative leader.
Take the time to read the entire post on the Small Agency Diary. It’s a good read for anyone involved in this business. And, if you feel so inclined, leave him a comment over there as well.
New Hire at Rizen Creative
Rizen Creative has added to their staff, with a “kick-ass office assistant” named Bethany. More details are available on Rizen Creative’ blog.
Congratulations Bethany.
Job Opening: Web Developer
Drake Cooper in Boise has an opening for a Web Developer. From the job description:
The ideal candidate for our full-time Web Developer position comes with a couple of years of relevant experience and lives and breathes web. This candidate is someone who can write code and keeps a finger on the pulse of interactive design trends. Excellent verbal and written communication skills are a must. Candidate must be self-directed with a high level of attention to detail and the ability to work with minimal supervision. We are looking for both passion and creativity.
Technical Prerequisites:
The ability to code semantic, standards-based xhtml and bulletproof css. Experience with jquery or other javascript frameworks is a must. ASP.NET knowledge is a big plus.
Resumes / portfolios / questions about the position should be sent to Amanda Cash-Crowley at Drake Cooper.