Back in March, the Idaho Lottery issued a Creative Services Request for Proposal. Not unusual, given that it’s a state agency, and the RFP calendar and process is pretty cyclical.
The question of who will be selected to provide creatives services for the Lottery is still to be determined. But we know one agency it won’t be.
Yesterday, incumbent shop Mitchell Palmer shared a post and video on their LinkedIn page wishing their friends at the Idaho Lottery success in finding their next creative partner.
For background and context, Mitchell + Palmer was awarded the creative portion of the Lottery’s work in 2015, following a similar RFP process.
The new creative services contract is scheduled to go into effect on July 1, 2021, according to the proposed timeline in the Idaho Lottery’s RFP. In 2012, the Lottery first issued separate contracts for creative and media. CLM has held the media portion of the contract since then, and added strategy in more recent years.
PRWeek recently reported that Boise-based Micron Technology has consolidated its PR and marketing work to a cross-agency Interpublic Group team led by Golin.
The team will be handling global PR and integrated marketing and supporting Micron with crisis and issues-related communications duties. According to the article, the cross-agency group, called teamM, also includes Weber Shandwick and digital marketing shop MRM.
Read more about it in the PRWeek story.
What this ultimately means for local shops that have been doing project-based work for Micron remains to be seen. Given the size of the company and the nature of those types of projects, however, I suspect they will continue to some extent.