For those who may have missed it, the 2023 edition of the Rockies was held earlier this month. After a few years of virtual-to-subdued awards shows, this one felt like a return to something resembling normalcy, if such a thing exists anymore.
There were shenanigans, shameless self promotion, and a lot of ‘show’ to the awards show. A few highlights from the evening:
Duft Watterson took home Best of Show for their Idaho Transportation Department Motorcycle Safety campaign.
Congratulations to everyone who took home hardware at the end of the night. There’s a lot that goes into creating award-winning work, and I have long held the belief — and still do to this day — that the talent in, and the work coming out of the state of Idaho is just as good as what comes of larger, more recognizable places.
Some pictures and video others shared from the evening:
Saturday evening, The Rockies happened. As an in-person event. Outdoors.
There was sun, and rain, and wind, and even some lightning in the distance. But Idaho spring weather aside, much credit to the Boise Advertising Federation and Idaho Advertising Federation for pulling off the show, making it comfortable for those who attended in person, and for offering a livestream for those that chose to watch from afar.
Following the Rockies judging, all Gold winners are automatically forwarded to competition at the regional level, and Silver award winners had the option of forwarding their entries as well. Among those receiving ADDY Awards at the regional level were:
Silver ADDY Porter Pro Media Bison Boys, Bison Boys Trailer
Gold ADDY Drake Cooper Drake Cooper, 100% Employee Owned
Regional ADDY Best of Show Against Payette Brewing Company, Payette Can Redesign
Our friends at the Idaho Falls Advertising Federation recently released the list of winners from this year’s virtual Gem Awards. Winning entrants were advanced to the Idaho Advertising Federation’s Rockies competition earlier this year.