Idaho Business Review’s Idaho Women of the Year

Congratulations to the recipients of the 2009 Idaho Business Review’s Idaho Women of the Year honors.

As always, the 50 women selected are all incredibly talented in their own right. This year’s honorees include a couple of familiar names in the marketing world, such as:

Congratulations to both, and all of this year’s honorees.

SOVRN Creative Featured in Idaho Business Review

SOVRN Creative in Boise, whom you may remember from an introduction on the Idaho Ad Agencies blog back in October, was featured in this week’s Idaho Business Review.

An excerpt from the article:

SOVRN (pronounced “sovereign”) specializes in advertising, corporate consulting and planning, direct marketing, environmental design, merchandising, motion graphics, product packaging, video production and Web site development. Its three principals – Brian Cottier, Philip McLain and Joe Rice – are all in their 30s and have years of experience in the field.

The article also goes on to mention, among other things, SOVRN’s recent work on behalf of the Special Olympics World Winter Games, as well as the principals’ history, and how the firm came to be.

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Murie Design Group featured in Idaho Business Review

Boise’s Murie Design Group was featured in the December 1st edition of the Idaho Business Review.

A little bit about Murie, from the article:

Founded in 1989, Murie Design Group currently has 19 employees, including some contract workers, and provides design services for Web sites, industrial products, print, packaging, trade shows, direct mail, ad brochures, data sheets, promotionals, and nonprofits on a pro bono basis at the owner’s discretion.

The entire piece can be found on the IBR’s website.

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Where’s That Line Between Reporting and Opinion Again?

Something about the Idaho Business Review’s cover story this week about “Greenwashing” just rubbed me the wrong way.

Maybe it’s the interviews that seem to end with more questions than answers.

Maybe it’s because Simon Shifrin takes a residential developer, and their agency, to task in a thinly veiled ‘you’re not being open and honest’ sort of way about their business motivations. Let’s not even get into the quoting (somewhat out of context) from the agency’s website, without any actual contact with the agency itself.

Or it could just be the “me too” reporting — writing about “green” activities, environmentally friendly stories and such is all the rage these days, so if the IBR doesn’t cover it, they must be behind the times.

This, my all accounts, is much more of an op/ed piece than business reporting. And I don’t think I’m alone in that opinion. Rick Carpenter, Robb Hicken et. al., you shouldn’t have let this story out the door the way it was published.

Of course, I could just be way off base. Been known to happen before…

Oh, and by the way Simon, it’s Stoltz Marketing Group, not Stolz Marketing Group.

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