He’s a whiz at client and customer management. He’s a master at agency flow and schedules. He’s able to see the big picture and develop processes that work. He figures out people’s best qualities and plays to them. And he’s a smart strategy guy.
In other words: He’s a catch.
This also reunites Brubaker and Carew Co. founder Paul Carew, who worked together at Oliver Russell in the mid-2000s.
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Maintain regular and professional contact between the agency and assigned clients
Constantly manage and exceed client expectations, as well as those of other agencies and vendors/partners
Interface with various agency departments to meet project and campaign milestones
Develop strategic marketing plans as a client partner and agency leader
Hayden Bettinson recently joined Murie Design Group as a sales and marketing executive, according to the Idaho Business Review. She holds a bachelor’s degree in marketing and communication studies from the University of Idaho, where she was active in the advertising and public relations clubs.
The vacancy was short-lived, however, as SMG recently announced that Jaime Ekman has taken the helm of the company as president and COO. This marks Ekman’s second go-around with the company originally founded by her father, Ken Stoltz. She most recently spent the past eight years with Castor & Pollux, now a Nestle Purina brand.
Shortly after taking the reins, Ekman appointed Kate Holgate creative director, and announced that Crissie McDowell will be rejoining the agency as associate creative director. Holgate has been with SMG for 16 years, progressing from art director to associate creative director and now to her current role. McDowell rejoins the agency, having been an art director from 2006 to 2015.
The second ripple: Duft Watterson
Shortly after their departure from Stoltz Marketing Group, Duft Watterson emerged as a new addition to the agency lineup in the Treasure Valley.
According to their website, Duft Watterson is led by Ward Duft as co-founder, CEO and creative director, and Jill Watterson as co-founder, COO and head of client service. Joining them are two other former SMG colleagues, Marc Cowlin as director of content and digital, and Tony Hart as associate creative director.
Rounding out the Duft Watterson team is designer Madeleine Godwin, Kesey Badgett handling branding and digital, accounting specialist Talia Spencer, and Lisa Cloyd as account manager.
Duft Watterson is based in Boise, and also has a presence in the San Francisco bay area.
The Oliver Russell connection
How does Oliver Russell factor into all of this, you ask? The answer, of course, lies in the moves outlined above. At the end of her first stint with Stoltz Marketing Group in 2015, Crissie McDowell departed to join Oliver Russell, where she’s spent the past three years as a senior art director.
Time will tell what — if any — other fallout there will be as a result this shakeup in the Boise-area agency scene. Is there more to the story? Most definitely. But those are details that are best left to the parties involved to share (or not share) as they see fit.
On a personal note:
As some may know, I spent several years at Stoltz Marketing Group, and have worked with many of the people mentioned here. That being said, I’ve done my best to be as impartial an unbiased as it relates to these changes. Hopefully it came across that way.
Brandon Stoker joined Oliver Russell as a graphic designer. He brings experience in app design, paper goods, branding, illustration, video editing, print design and sculpture. He’s helped clients like Yard House, Olive Garden, Scholastic, Boise State University, Corkcicle, Full Sail University, as well as a string of startups. Most recently, Brandon worked as a Junior Art Director at Push, a digital creative agency based out of Orlando, Fl. He also spent nine years at Apple, teaching customers how to use Apple products and gaining valuable insight into the mind of the American consumer.
Shawna Samuelson has been promoted to Account Services Director. Previously, Shawna worked as a Senior Producer at Oliver Russell. In the new role, she will apply her 10-plus years of client experience to handling all aspects of contract execution, managing the agency’s account services team, and playing a greater role in business development. Shawna graduated from Brigham Young University-Idaho in 2006.
Prior to joining Rizen, Inglis worked as a marketing co-op specialist at Balihoo, where she was responsible for managing client co-op marketing campaigns for national advertisers, and has also held positions at HP and Scentsy.
A number of new faces have been showing up in various shops, so it seemed fitting to do a quick run-through of new hire news we’ve come across over the past few months or so. In no particular order:
Jenni Kimball has joined Rizen Creative as an account manager. Before joining Rizen, Kimball was director of marketing for 43rd State Holdings in Boise.
Over at Oliver Russell, Caitlin Copple Masingill recently joined their team as public relations director. Masingill is a former Missoula, Montana city councilwoman, a longtime communications consultant and a former journalist. Most recently, she worked in the Boise office of a public affairs firm. Masingill holds a master’s degree in journalism from the University of Montana and a bachelor’s degree from the College of Idaho.
Also at Oliver Russell, Holly Conti joined the team in March of this year as an account coordinator (and we were remiss in noting it). Update: Shortly after publishing, we discovered that Holly has since been promoted from account coordinator to producer. Congratulations Holly.
As a graduate of Willamette University with a degree in Art History and Anthropology, Vina had no choice but to leave the country for lack of career prospects. She spent three years living in Buenos Aires, Argentina working remotely as a headhunter for tech PR professionals. Back stateside in 2013, she started a branding agency, ATOM, offering full digital design and marketing solutions to clients. In 2014 she joined Vacasa, a rapid-growth startup and built the international division, expanding the company into three new continents.
She serves on the board of the Boise Angel Alliance, and loves the local entrepreneurial and tech community. She is a graduate of Boise’s first code school, Boise CodeWorks, where she studied front end web development and UX design.
Vina negotiates better in Spanish than in English, and dances tango, but not as well as she downhill skis. She exclusively reads non-fiction, is always on the look-out for a new piece of art to add to her collection, and if you ever give her anything – she will probably sell it on Amazon.
As a project manager, Molly sets goals and uses her skills and expertise to inspire a sense of shared purpose amongst her team. She works in close collaboration with Jacksons and Idaho Central Credit Union, coordinating promotions and campaigns for both companies. Molly appreciates the variety in her work, ensuring that every task is addressed and accomplished on-time. One day she could be on a TV shoot and the next she could be lost in research for a brand.
Molly received her BA in Marketing from Boise State University in December of 2015. Before joining the Drake Cooper team, she was the Digital Marketing Director for Proof Eyewear, a small sustainable eyewear company based out of Boise. There, she pioneered many of the marketing processes and fell head over heels for everything advertising. She still holds Proof near and dear to her heart, “Don’t Forget Your Roots!”
When she’s away from her work, Molly is usually with likeminded humans tromping trails, chasing first chair, or begging for brunch. All she wants for Christmas is a puppy.
As a media buyer, Liesle analysis, negotiates and manages the ins and outs of all things media. Her borderline OCD for organization and passion for people make her a force to be reckoned with. Liesle values her partnerships with local media and strongly believes that the mutually beneficial agency/media perspective results in the most powerful campaigns.
Liesle is an equally proud Vandal as she is a Tri Delta sorority alumna and received a B.A. in Public Relations in 2013. Liesle brings years of media expertise with her time at the Idaho Statesman as well as at another local ad agency learning the tricks of the trade.
When she’s not buying TV, radio and print for our clients, Liesle loves to make huge messes baking in her kitchen, learning how to garden or taking advantage of the Boise foothills with her fiancé and lab puppy, Boone.
Heidi was previously Creative Director, Corporate Communications at POWER Engineers, where she directed the strategy and development of both print and digital communications. Prior to that, she was an interactive producer at Oliver Russell. She began her career on the client side at Albertsons, where she directed digital strategy and brand development enterprise-wide, including a corporate website redesign.
Sean is pursuing an MBA from Boise State University, and will be “spending his summer working hours doing research projects and getting hands-on marketing experience.”