Category: news stories

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Hey Seattle, Need a Vacation?

The folks at the Idaho Travel Council, with the help of Drake Cooper and North by Northwest, want to send a family from Seattle on vacation in Idaho.

The catch?  They’re going to film the vacation as part of a reality show on Idaho travel.

Still interested?  Take a look at the Adventures in Living casting call page for all the details, submission requirements and such.

From their site:

The winning family will enjoy an all-expense paid, 8-to-10-day vacation in Idaho, including stays in Boise, Sun Valley, Coeur d’Alene and more.

The adventure vacation will be captured by a film crew to create a new web reality show. In addition to the trip, the family will receive spending cash, an adventure guide and a wake up call from life as you know it.

Filming will take place approximately June 19 – 29 and we are willing to make adjustments to this schedule to accommodate the right family, including working with their employer. As a thank you for participating, the family would be welcome to stay and enjoy Northern Idaho at no cost for three additional days – without the cameras.

Deadline for entry is May 7th.

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Where’s That Line Between Reporting and Opinion Again?

Something about the Idaho Business Review’s cover story this week about “Greenwashing” just rubbed me the wrong way.

Maybe it’s the interviews that seem to end with more questions than answers.

Maybe it’s because Simon Shifrin takes a residential developer, and their agency, to task in a thinly veiled ‘you’re not being open and honest’ sort of way about their business motivations. Let’s not even get into the quoting (somewhat out of context) from the agency’s website, without any actual contact with the agency itself.

Or it could just be the “me too” reporting — writing about “green” activities, environmentally friendly stories and such is all the rage these days, so if the IBR doesn’t cover it, they must be behind the times.

This, my all accounts, is much more of an op/ed piece than business reporting. And I don’t think I’m alone in that opinion. Rick Carpenter, Robb Hicken et. al., you shouldn’t have let this story out the door the way it was published.

Of course, I could just be way off base. Been known to happen before…

Oh, and by the way Simon, it’s Stoltz Marketing Group, not Stolz Marketing Group.

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