Category: promotions

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DNA Helps Out the ARC

DNA Advertising in Boise, along with their client Dutch Bros. Coffee, are helping out The Arc during their 2008 Clothing Drive.

The clothing drive promotion runs from September 22nd – September 24th, from 7:00 AM – 2:00 PM each day. Those who wish to donate “gently used” clothing during this time may do so at any Dutch Bros location, and in exchange will receive a coupon for $1.00 off any prepared drink.

And yes, while this appears to be an effort to drive traffic and drum up a little business for the local Dutch Bros. locations, I’ll give the folks at DNA some credit for trying to help out a local charity at the same time.

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New Hire and Promotion at Drake Cooper

The folks over at Drake Cooper are mixing things up once again. Among the recent changes:

Josh Mercaldo has joined the agency as an Account Manager.
Megan Godwin has been promoted from Brand Ambassador to Public Relations Coordinator.

Congratulations to both.

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They Crossed the Line

Now I’m not usually one to jump into the middle of the shark tank that is local radio, but something needs to be said about this one…

KCIX/Mix 106 put together what can be described as a “creative” promotion with Nampa Kia to give away a black Kia Sportage. Okay, that’s all fine and good, but this promotion got taken entirely too far. Don at Idaho Radio News has a good commentary on the whole event. Give it a read and feel free to add your own comments.

Did the promotion generate attention and buzz for the radio station and the car dealership? Yes. But at what cost? Mix 106 and Kate McGwire’s brands will likely both suffer in the long run. Was the sales revenue from a promotional stunt worth the potential drop in audience and ratings? Time will tell.

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New hire and promotions at Oliver Russell

Oliver Russell & Associates has added a new face to the staff, and promoted a couple of others:

Mark Hair joins Oliver Russell their new Interactive Director. Before joining the shop, he was President and founder of BaseCamp Interactive.

Susan Rowe has been promoted to Public Relations Director, where she’ll lead and build out the PR team for Oliver Russell.

Evelyn Atchley has also been promoted, in this case to Senior Designer.

Congratulations to all.

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Promotion at Oliver Russell

Matt Gitchell at Oliver Russell has been promoted to associate director for digital / interactive. Previously, Matt was the technical director for the agency, and works out of Oliver Russell’s Portland office.

Congratulations Matt.

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