Business as unusual

Life is anything but normal these days.

Nevertheless, business still happens. And must keep happening.

So here’s what I’m going to do.

I am going to keep sharing updates, information, and news as relevant and appropriate when time allows. I’ll answer questions as I can, either via email or Twitter.

And perhaps I’ll even set up an occasional virtual coffee or happy hour get together, if there’s an interest.

The ad industry — both nationally and in Idaho — has been beat up in the past by forces way outside of anyone’s control, but my hope is that everyone will be able to adapt and adjust as needed, and get through this together.

Stay safe, stay apart, and be well.

Friday Find: 1994 Rockies Intro

We came across this classic during a recent stroll through YouTube, produced by North by Northwest for the 1994 Rockie Awards.

From the video’s description:

In 1994, the Idaho Ad Federation asked vendors to produce openings for that year’s Rockies Show. North By Northwest chose “Newspaper”. The piece was shot in one night and was Jeff Noble’s first “day” on the job. It won for Best Intro.

A Challenge

My challenge to you this week:

Rather than telling someone no, that their idea is bad, or some other negative response, make a conscious effort to turn it into a positive.

Do you have to tell someone no?  Okay, but also give the person asking the question something helpful—could be a recommendation on someone else they should talk to or another avenue to try.

Think an idea isn’t the greatest?  Tell them what you think could be done to make it better.

On the other side of the conversation?  You’re the one doing the asking?  Don’t settle.  Ask for more information, more feedback, or what you could do differently.

Try it.  Then let others know how it goes by leaving a comment here.