For those who may have missed it, the 2023 edition of the Rockies was held earlier this month. After a few years of virtual-to-subdued awards shows, this one felt like a return to something resembling normalcy, if such a thing exists anymore.
There were shenanigans, shameless self promotion, and a lot of ‘show’ to the awards show. A few highlights from the evening:
Duft Watterson took home Best of Show for their Idaho Transportation Department Motorcycle Safety campaign.
Congratulations to everyone who took home hardware at the end of the night. There’s a lot that goes into creating award-winning work, and I have long held the belief — and still do to this day — that the talent in, and the work coming out of the state of Idaho is just as good as what comes of larger, more recognizable places.
Some pictures and video others shared from the evening:
In December the Idaho Business Review released their list of the 2020 Women of the Year. 50 individuals were recognized out of the 220 nominations and applications, and included those in a wide range of industries and professions, from education and health care to science, government and fine arts.
Among this year’s honorees were a few familiar names in and around the advertising world:
Congratulations go out to these three, and to all of the honorees.
This year’s gala will be held on Wednesday, March 11th at the Boise Centre, where the Idaho Business Review will also name the 2020 Woman of the Year — the overall top winner based on scores from the judges and staff.
“Now Idaho can also lay claim to having one of the best schedule posters for 2015, one that creatively uses its state’s unique shape as a way to highlight its best players,” commented Feature Columnist Brian Pedersen on BleacherReport.com in ranking Idaho at #5. The Idaho poster can be viewed here.
“Wyoming had last year’s top-ranked schedule poster, and the Cowboys have another good one for 2015…It’s a great mix that is closely associated with the Cowboys, and to drive this home there are actual cowboys with lassos riding out from the prairie,” he commented on the #13 Wyoming ranking. The Wyoming poster can be viewed here.
The 2015 poster designs, created by Advantage’s Lead Designer Nathan Allen, mark the fifth time in the past four years that Advantage Advertising has been ranked nationally by Bleacher Report. All 50 ranked 2015 posters can be viewed here.
Last year, the agency’s design for the University of Wyoming Cowboy football poster was ranked #1 nationally. Previously, the agency’s designs for the University of Idaho Vandals ranked at #4 in 2012, and the Wyoming Cowboys ranked #17 in 2013.
Advantage Advertising has served as agency of record for U of I Athletics since 1995 and for the U of W Athletics since 2012, and was recently selected by the Colorado State University Athletic Department to develop its new marketing programs.