Category: rfp

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Open RFP: North End Neighborhood Association

The North End Neighborhood Association in Boise is soliciting responses for the NENA Branding RFP.

From the RFP description:

The primary use of many of these materials will be to educate prospective and current residents about our role in the community and provide easy access to pertinent information.  Therefore, they will be informational in nature and usable over a large demographic.  

The printed materials will be used in local, North End businesses as well as community-wide events in which NENA participates.  (i.e. – Hyde Park Street Fair, Idaho Green Expo, etc.)

More details, including budget, response requirements and such are available on the NENA site.

Responses to this RFP are due by Monday, August 24th.

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Idaho Lottery Awards Marketing Services Contract to DaviesMoore

Today the Idaho Lottery announced that, after a competitive review, they have awarded the Marketing Services Contract to DaviesMoore.

From the Idaho Lottery’s press release:

Idaho Lottery Awards Marketing Services Contract to DaviesMoore

Boise – The Idaho Lottery will begin its third decade of operations with a new marketing and advertising agency. This morning, during a regularly scheduled Idaho Lottery Commission meeting, the Idaho Lottery announced its “Notice of Intent to Award” a new, eighteen-month Marketing Services contract, with the possibility of two, one-year extensions, to the Boise marketing firm of DaviesMoore. With the new contract scheduled to begin on July 1, 2009, DaviesMoore replaces 19-year incumbent Drake-Cooper.

“The Idaho Lottery underwent a rigorous, diligent, and transparent process to make today’s recommendation,” stated Jeff Anderson, Idaho Lottery Director. “Today’s announcement of our Intent to Award this contract to DaviesMoore represents their ability to meet our marketing and advertising needs for the best value to the citizens of Idaho.”

After what was termed a spirited, professional competition from many well qualified agencies across all of Idaho, DaviesMoore received the recommendation from the Lottery’s evaluation committee and its Commissioners this morning.

“We see a powerful synergy taking place with DaviesMoore,” added Kym Pratt, Deputy Director of Marketing. “They have stable leadership mixed with a young, energetic creative team that we hope will bring a fresh approach to our advertising and continue to improve our efforts in new media and social marketing.”

Davies & Rourke and Marketing Media Group (MMG) combined firms to create DaviesMoore in March 2009.  Collectively, the two groups bring together over 65 years of advertising experience in Idaho.  As a firm, DaviesMoore currently has a staff of 14 employees and focuses on finding results driven marketing solutions based on strategic planning and careful brand management.

The contract, which had been held by Drake Cooper, will go into effect on July 1, 2009.  The contract is slated for an 18 month time period, with two one-year options for renewal.

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And Now the Waiting Begins

Waiting you ask?  For what?

Yesterday (April 29th) at 5:00 was the deadline for all response materials to be delivered to the Idaho Lottery for their current RFP.  Now, those who responded are playing the waiting game.

Now the pressure is on the folks at the Idaho Lottery to work their way through all of the materials that were submitted (NOTE – I have no count of how many firms submitted materials), and make their decisions.

A decision is expected in mid-May.

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IN PLAY: Idaho Lottery

As many already know, the Idaho Lottery has issued a Marketing Services Request for Proposal.

From the press release:

The Idaho Lottery is asking marketing and advertising firms to respond to three main service categories that include “Account Services”, “Creative Services”, and “Media Services”.

The initial term of the current advertising and marketing contract with Drake-Cooper of Boise will expire at the end of this current fiscal year on June 30, 2009. Drake-Cooper has been the advertising agency of record for the Idaho Lottery since operations began twenty years ago. “Going out to bid for these services is not a reflection on the performance of Drake-Cooper, but rather a responsible look at how we are doing business,” added Anderson.

Those who wish to respond to the RFP must submit a letter of “Intent to Bid” to the Idaho Lottery no later than 5:00 pm MDT on Friday, March 27th, and written proposal responses are due no later than 5:00 pm MDT on Friday, April 29th. Additional details about the RFP process, timelines and such are available on the Idaho Lottery’s website.