Specifically, MMG and U of I were honored in the Video and Multimedia category (Advertising Spots and Public Service Announcements) for their 60-second television spot titled, “I am more than the University of Idaho,” and also in the Web Site category (Web Site Special Feature) for the university’s innovative degree finder.
The 60-second spot was primarily used at recruiting and alumni events and was part of a television campaign that featured three other 30-second commercials that ran in the Boise and Spokane markets. The Degree Finder Web Site is an addition to the university’s revamped Web Site and features a user-friendly method of matching prospective students’ interests with multiple degree options.
Congratulations to MMG, University of Idaho, and everyone else involved in this campaign. If you’d like to learn more about how it all came to be, MMG also has a Case Study of the entire process available on their website.
The University of Idaho has a couple of marketing-related job openings that are worth making note of:
Senior Director of Marketing – University Advancement: “The Senior Director of Marketing oversees the integrated marketing/communications, brand management, and creative development activities of the University, with special emphasis on the future student, parent, alumni, and donor audiences.”
Director of Marketing – Athletics: “The Director of Marketing represents the Athletics Department in all Marketing issues and directs all efforts relating to the exposure and promotion of all aspects of the University of Idaho Athletics programs to all our constituency groups including local groups, state group and national groups.”
The next Magic Valley Advertising Federation’s monthly luncheon is scheduled for Thursday, June 12th, at the Shilo Inn in Twin Falls.
The guest speaker at this event will be Rob Spear, Athletic Director at the University of Idaho. Rob will be talking about strategic positioning utilizing PEAC Performance, and how to position an organization to meet the competitive demands in any industry.
Costs are $10 for members, $15 for member guests and $25 for non-members. As an added bonus, however, any U of I alumni who are not members of the Magic Valley Ad Fed will receive the member guest price. RSVPs are due by June 11th to Melissa Crane at 208-308-0488 or via email.