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AdSPEAK: Dollar Shave Club

February 22 @ 12:00 pm - 1:30 pm

$20 – $23

Featuring guest speaker Raechelle Hoki, VP of Brand Communications, Dollar Shave Club. Presented by Boise Advertising Federation and CLM:

adSPEAK featuring Raechelle Hoki

Dollar Shave Club is known for its brave, irreverent marketing approaches that have blown up the internet and won many top awards (not to mention customers). Don’t miss the chance to review this great work—and get an insider’s perspective on how strategy, creativity, and challenger thinking helped Dollar Shave Club change the game in the personal grooming category.

For over five years, Raechelle Hoki has been a key leader at Dollar Shave Club. During that time, she was integral to the brand’s phenomenal ascent and eventual acquisition by Unilever in 2016. A University of Idaho grad, she began her marketing career in Coeur d’Alene, and has worked on both the client and agency side.

Taco bar served! Seating is limited, so save your spot now.

Details

Date:
February 22
Time:
12:00 pm - 1:30 pm
Cost:
$20 – $23
Event Category:
Event Tags:
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Website:
https://www.facebook.com/events/811451229189772/

Organizer

Boise Advertising Federation
Website:
http://www.boiseadfed.org

Venue

Beside Bardenay
612 Grove St.
Boise, ID 83702 United States
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