From Classroom to Campaign: Boise State Ad Club x Jennie Telleria

From our friends at the Boise Advertising Federation:

The Boise State Ad Club will present their National Student Advertising Competition campaign, created over the semester in response to this year’s client, the NFL. They’ll walk through the full process, from early research and audience insights to strategy and creative, and how those pieces came together into a fully developed campaign.

The evening will also feature Jennie Telleria, owner of Against, a creative consultancy. Jennie will share her perspective on sports marketing and brand building, including her work helping launch Idaho’s first professional sports team, Athletic Club Boise. She’ll talk about her path from creative to agency owner, what it actually looks like to build ideas that resonate, and the work she’s doing to support emerging talent through Against Academy and her partnership with Boise State’s School for the Digital Future.

Together, these presentations offer a look at ideas in progress, where students step outside the classroom and into the industry, and where the next generation of creative work starts to take shape. Join us for a night of ideas, process, and perspective from both emerging talent and industry leaders.